“Cars of the Year 2023 with a Latin Flavor” “2023 Car of the Year with a Latin flavor”
2022 was challenging for major automakers as supply chain disruptions made it difficult to produce enough vehicles to meet demand. This 2023 could be another difficult year for the automotive industry.
Supply chain issues, high interest rates and recession fears were some of the main challenges for the global auto industry in 2022 and they see no change in the outlook for 2023.
But the auto industry may see a light at the end of the tunnel.
Automotive companies with smart executives know that before them is a market of powerful Hispanics, who have the highest purchasing power in Latin America, and live in the USA.
Today 28% of the existing population in the main market are Hispanic. Therefore, the automotive strategy must be directed towards them.
The latest Hispanic new vehicle registration data shows that year-over-year sales volume growth has been higher for Hispanics than for non-Hispanics, and this trend continues to grow.
The growth of the Hispanic market is outpacing the general market by almost 3 to 1, Hispanics buy one of the four cars sold in the United States.
Just as there are tastes for color, Hispanics also have their tastes for different car models.
To achieve this, we present the “Cars of the Year 2023 with a Latin Flavor”.
From the editorial office of puros autos, the leading automotive source for the Hispanic population in the United States, with Enrique Kogan as the first Hispanic automotive journalist in the country, and dozens of other Hispanic automotive journalists in the United States.
The winners of the “Cars of the Year” 2023 with a Latin flavor:
Sedan: 2023 Hyundai Elantra Hybrid
It’s a comfortable and strong sedan with its high fuel economy, impressive technology and safety features, and a spacious cabin. The perfect car for the first time buyer and the perfect car for Hispanic families.
SUV: 2023 Mitsubishi Outlander PHEV
The all-new 2023 Mitsubishi Outlander PHEV is the world’s best-selling plug-in hybrid SUV and has the potential to re-establish Mitsubishi’s foothold in the U.S. Mitsubishi has a higher rate of Hispanic buyers than any other company.
Pick Up: Ford F-150 Lightning 2023
The F-150 Lightning is an electric pickup for people who like to drive trucks. It is the most practical and friendly truck for the job site. It looks futuristic and familiar and Hispanics love it.
Electric Vehicle: 2023 Kia EV6 GT
Kia brings the EV6 GT to performance enthusiasts who have been waiting for the top-of-the-range GT version, making it the most powerful production vehicle the company has ever produced. It’s a great incentive for enthusiastic Hispanics who care for the environment, but like to go fast on the roads.
Sports car: 2023 Nissan Z
This latest-generation Nissan Z is more modern and comfortable than the previous model, and represents a great step forward for the brand’s legendary sports car. The new Z is likely to appeal to a broader audience, and Hispanics are among them.