Web 3 can increase the power of luxury brands

Absolutely ! In recent years, in addition to the very strong growth of this industry, we have observed a structural evolution in the world of gaming.

We have gone from single-player or multi-player games with very advanced graphics, developed by traditional studios like Activision’s Call of Duty or Ubisoft’s Assassin’s Creed, to models refocused around community experiences. In platforms like Roblox or Minecraft, users don’t just play: they socialize and create experiences that can then be used by other players. The remarkable rise of the Twitch streaming platform, where everyone can follow their favorite gamers and chat without playing, is the most obvious example. In this new gaming paradigm, it is the creators of experiences and the communities who give all their value to these new platforms. Web3 and NFTs will go a step further by offering opportunities for monetization and interoperability between platforms, which will considerably increase the attractiveness of the sector for creators and their communities.

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