2024-01-13 10:54:35
I shed a network.”Sky NewsThe British newspaper shed light on the noticeable decline in the giant American company, Apple, and the reasons that led it to enter a downward curve after its meteoric rise.
In 2007, Apple revolutionized the field of communication after launching its famous iPhone.
iPhone smartphones pushed Apple to become the first company in the world to reach a market value of more than $3 trillion during the past year.
However, Apple has entered a downward curve in recent months, after the company “faced pressure from increasing competition and regulation, cost of living pressure, and a series of legal challenges, putting it on the verge of its longest decline in more than two decades,” according to the British network.
Earlier this week, Apple began paying $500 million to some iPhone users in the United States, to settle a long-running class action lawsuit over allegations that it “intentionally slowed down some of its phones.”
The company also moved away from the race of technology giants competing to develop artificial intelligence systems, a move that analysts believe caused Apple to decline in front of Microsoft, the main supporter of Open AI, the developer of the famous “GPT Chat” application.
Last year, iPhone sales – Apple’s largest source of income – fell by 2.4 percent to reach $39.7 billion in the third fiscal quarter, compared to an estimate of $39.8 billion.
Some believe that the maturity of the smartphone market has raised new challenges for the company as it deals with changing consumer attitudes.
The analyst and technology sector specialist, Charles Arthur, said: “Fewer people are buying the iPhone. They are still using the device. This means that Apple can expand the sale of services to them,” indicating that many iPhone users do not buy the latest versions. of the device when it is released every year.
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