2023-06-19 19:46:35
WhatsApp, the popular instant messaging app, is playing a key role in small business sales in Brazil. According to recent data, WhatsApp has established itself as the main sales channel for these companies, offering agile, efficient and clear communication with customers.
According to the website The Drum, a significant proportion of adults expressed their dissatisfaction with traditional forms of communication. A surprising 54% of the review say they find these conventional approaches frustrating, and a staggering 72% of adults believe that waiting to speak with a company representative is a waste of time.
The growing use of WhatsApp as a sales channel reflects the widespread adoption of the application by Brazilians. With more than 165 million internet users in the country, Brazil is the second largest WhatsApp market in the world, behind only South Africa. According to a survey carried out by Mobile Time and Opinion Box called “Use of Apps in Brazil”, WhatsApp is present on the home screen of 55% of Brazilian smartphones.
Use in small and medium businesses
WhatsApp has become an essential tool for small and medium-sized businesses, as evidenced by a survey carried out by the Brazilian Micro and Small Business Support Service (Sebrae) in partnership with the Getúlio Vargas Foundation (FGV). The study revealed that 84% of companies that sell products or services digitally use WhatsApp extensively. This demonstrates that the application is widely adopted by companies as a means of interacting and selling online.
These statistics represent a significant change in the way companies relate to their customers, leaving aside the traditional queues and lengthy processes. WhatsApp offers an online, agile, optimized and efficient communication channel, allowing direct dialogues and facilitating customer service. This digital transformation has contributed to improving the consumer experience and boosting sales for companies that adopt this platform.
Over 2 billion monthly active users Worldwide, WhatsApp stands out as one of the most used messaging platforms globally, according to studies conducted by Decode, a big data analytics and market intelligence company.
Communication and technology in favor of the result
CRM is a system that helps companies manage their customer relationships. It stores information about customers, sales history, interactions and allows you to follow the sales process in an organized way.
The integration of WhatsApp with a CRM brings significant benefits to sales. The integration allows sales teams to communicate directly with customers via WhatsApp, facilitating contact and speeding up the exchange of information.
With this integration, you can automatically record conversations in the CRM, keeping a complete history of customer interactions. In addition, CRM functionalities can be used to segment contacts, personalize messages and automate tasks, making the sales process more efficient.
One way to further increase sales efficiency is to integrate WhatsApp with a CRM (Customer Relationship Management). This integration offers a series of functionalities that optimize the sales process and improve team performance, having a more direct result of making communication simpler and more straightforward.
One of the main advantages is the automatic synchronization of WhatsApp conversations with the CRM. This allows all interactions, relevant information and negotiations to be updated in real time, preventing the loss of important details and enabling more effective tracking of sales progress.
The union between sales technologies is the future
The technology company Moskit CRM, a solution that simplifies and improves the sales process. With this solution, sellers can use the main features of the CRM directly in WhatsApp. Automatic integration allows real-time updating of all relevant information, providing a seamless experience. In addition, it is possible to automatically synchronize information between negotiations and the CRM.
Eduardo Rodrigues, director of operations at Moskit CRM, a company specializing in CRM solutions, discussed the benefits and facilities provided with a revolutionary integration between WhatsApp and Moskit CRM.
Regarding the benefits of the solution, he highlighted: “One of the main advantages is the automatic synchronization between WhatsApp and the CRM. This allows all conversations and interactions to be recorded and updated in real time, preventing loss of valuable information. Sellers can follow the complete history of negotiations with their leads and customers without leaving WhatsApp.”
Rodrigues also highlighted the ease of accessing negotiation and activity data directly on WhatsApp: “Sellers have access to essential information about each lead, such as negotiation position, pending tasks, interaction history and much more, all in the very interface of the Whatsapp.”
As for the standardization and efficiency of service, Eduardo explained: “An important feature is the configuration of pre-defined message templates. This tool allows sellers to create standardized and personalized responses with just a few clicks, optimizing response time and ensuring consistent communication with customers.”
As more companies recognize the benefits and adopt effective sales strategies on WhatsApp, the app is expected to continue to play a key role in the Brazilian business landscape, driving growth and development. The combination of communication and technology has proven to be a determining factor in achieving positive results and achieving success in business.
O Moskit Boost is an integration designed to facilitate the use of Moskit CRM within WhatsApp. With this tool, it is possible to automatically synchronize the information between the negotiations and the CRM, keeping everything always up to date.
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