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Half of the population under 40 follows at least one travel influencer. Call of Duty and its agency 72&Sunny decided to send twelve of them to visit the islands accessible in its game. These influencers gave them a video never shared but shot in an exotic location.
A bit of special effects and the final video posted for the public depicted them in a typical in-game warzone, with the post geotagged to a Call of Duty space. The twelve posts generated 15.3 million impressions and 8.7 million views on Instagram, 6 times more than the Warzone in Paradise launch trailer itself.
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