In addition to changes in content, cast, and structure of the advertising performance in Kitchen God 2024 There are also changes. In previous years, the program usually spent 100 minutes for content and 20 minutes for advertising. However, this year, the ad time has been reduced to only about 18 minutes.
Like previous years, the advertising duration chosen by most brands is still 30 seconds and 15 seconds. According to statistics from the program Kitchen God 202420 brands (fewer than in 2023, 28 brands) bought ads with a total duration of about 16 minutes.
According to the price quote provided by Ms. Do Thi Lan Huong – Director of Television Advertising and Services Center (TVAd) – Vietnam Television, the advertising price is set at 322,750,000 VND for 10 seconds, 387,300 VND. ,000 VND for 15 seconds, 484,125,000 VND for 20 seconds, 645,500,00 VND for 30 seconds, program Kitchen God This year it earned at least 21.2 billion VND.
Tao Quan 2024 with many changes. Photo: VTV
Kitchen God 2024: Offensive advertising, poor installation
Although the advertising duration of Kitchen God 2024 decreased, but the advertising method in this year’s program is considered obvious, widespread, and unattractive.
After broadcast Kitchen God 2024 The audience was hotly discussing the forced and too obvious advertising segments of People’s Artist Quoc Khanh playing the role of the Jade Emperor. Specifically, in the scene of going down to earth, Meritorious Artist Quoc Khanh has a line advertising fish sauce, tossing pieces to create laughter but is quite forced: “The husband and wife will be richer and stronger like C fish sauce.”.
Then the show Kitchen God 2024 makes the audience feel bored and uncomfortable when continuing to integrate advertising for an e-wallet. Not stopping there, in a scene where the Jade Emperor gives gifts to the characters, the program continues to integrate an instant noodle product with a close-up of the brand. This dense, widespread, and unattractive advertising forces the audience to passively accept the product because it is associated with the content of the program. This advertisement was considered quite obvious, causing the audience to have an opposite reaction.
Tao Quan was commented on many scenes such as TVC commercials. Screenshots
“See Kitchen God but it feels like watching a TVC advertisement.” This is the comment of many viewers after watching Kitchen God 2024. Most people are fed up with excessive advertising. Even though we know that the amount of money that advertising brings in on the program Kitchen God 2024 is a huge source of revenue, but it is still difficult for the audience to sympathize with the station.
In addition to 5 minutes of advertising with about 14 – 15 brands in each break, the program’s script continuously installed obvious ads. Out of fish sauce, e-wallets, and instant noodles. Many viewers commented that Ngoc Hoang Quoc Khanh was like an “advertising machine” of brands.
The most offensive thing is that before that, the program exploited the story of cutting down on the diet of highland children (through the children fighting over two packages of thinly cooked instant noodles mixed with rice), then immediately followed by a blatant advertisement for an instant noodle brand. This installation makes viewers feel inhibited and disrespected.
Screenwriter Trinh Thanh Nha expressed her regret on Facebook: “After watching Kitchen God 2024. Bored. Can’t blame the actors. The blandness is from the script. There are no significant dramatic situations. Unfortunately”.
Journalist Dao Tuan expressed: “Apple, roughly counting somewhere around five or sixty ads. Beer, cough medicine, instant noodles… everything is there. Dense payment platforms. Apple only has money wherever it is. not told. Apples this year have a characteristic of being very crowded, crowded with actors, crowded with problems. Everything is there: car identification numbers, gold prices; real estate land, mini apartments, students throwing slippers at them. teachers, water cuts, electricity cuts, Styrofoam boxes, wine, areca nuts, 80-year insurance, real estate tape, alcohol content… it has it all. But because everything is there, there is nothing to call it. Yes. Except for the Jade Emperor, with a lot of… Kieu, and poetry.”
Former cast members talk about Kitchen God 2024
This year, People’s Artist Tu Long was absent for the first time Kitchen God for the reason that he was not invited by the general director of the program and the station. People’s Artist Tu Long shares with 20 years of accompanying Kitchen God Yours, the biggest pressure at Kitchen God is information and issues included in the script. Artists participate Kitchen Godthe pressure must include professional responsibilities, program responsibilities and social issues.
Tao Quan 2024 with new faces. Photo: VTV
Meritorious Artist Chi Trung shares the reason why he did not appear in Kitchen God 2024 despite previously confirming that he would return with “a completely different role”: “That is my expectation as well as the entire old cast. For me, Kitchen God is the house that has been attached to for 20 years. During that time, we have done well, but up to now, the materials of cement, sand, and gravel do not meet the standards to be able to make a new house more magnificent, or at least as beautiful as before. Therefore, we decided to stop, asking the crew to replace the entire cast of young Apples, creating a new vitality.
The program is considered a spiritual dish for many Vietnamese people on New Year’s Eve, we are not allowed to make the New Year’s Eve meal not delicious. This is what will happen before and after. I think this year is the right time to change. This is not a separation but just a transition, creating opportunities for young people to experience, and at the same time the audience also has new dishes. We will most likely return next year. But everyone determined that if we reappeared, we would have to have a completely different script or good quality to retain the audience. Young people are enthusiastic and energetic, accepting all challenges while we are older and more cautious. I don’t want to comment on anything because the audience will do that.
The audience has the controller in their hands and has the right to turn it on and off. I think many people say that but still watch it because there are few programs on New Year’s Eve. The audience is the viewer and can give any opinion, but the crew can only do their best. Just like a house under construction, people passing by will praise and criticize, but the homeowner still has to build it according to his own wishes.
This year, my pressure is greatly reduced, I have time to eat and sleep well before Tet. Usually, we race for a month, the training schedule is usually from night until morning. Ms. Van Dung is always sick. In addition to the pressure of time and health, we are stressed because we want to do well but the results have not reached the level we wanted.
This year was the first time I didn’t sit back and watch myself perform on New Year’s Eve but went to perform in the province. On the morning of the first day, I watched the show again. Every year, around 11:30 p.m., more than an hour after the program ends, is when I start to receive compliments and clarify criticism.”
Artist Van Dung said that this year she will not participate Kitchen God 2024 but still see how you guys perform. “Kitchen God As a family, whether I participate or not, I still care about the program, because it is the achievement of so many people. I watch to encourage you guys. Crew Apple QuaThey are all familiar actors, many of whom grew up from the Youth Theater, so I have to encourage my colleagues,” the female artist shared.