2023-07-14 12:49:51
The Digital Luxe Meeting Geneva is an event that started 12 years ago in Paris and is organized by the company One Place Corporate, managed by Franck Prime.
The event took place on June 29, 2023 at the prestigious Warwick Hotel in Geneva. The Digital Luxe Meeting Geneva is where the world of luxury and technology meet. This renowned event brought together innovative minds from the luxury industry and digital technologies, such as Arkhênum, Sansara and Altiant, to discuss, collaborate and explore the possibilities of transformation offered by the convergence of these two worlds. It is therefore through renowned conferences, interactive workshops, round tables and networking sessions that participants can immerse themselves in an environment conducive to learning and innovation.
The digital code: For a more sustainable consumption of luxury goods
By 2030, the European Union will reinforce the recycling of clothes to fight against the damage of fast fashion on the environment, by imposing a numerical code on each product. Luxury is not spared by this new regulation. Two emerging technologies, the QR Code (Quick Response Code) and NFC (Near Field Communication), play a major role in this field.
The QR Code offers an instant access experience to the world of luxury. Thus, brands can integrate these codes into their products, packaging or promotional materials to allow customers to discover the story of the brand, the materials used and even to access exclusive content. NFC, on the other hand, allows short-range wireless communication between a smartphone and an object equipped with this technology. In the luxury sector, NFC is used to create connected and interactive experiences.
Improved personalization and customer experience
The convergence of QR Code and NFC allows luxury brands to further personalize the customer experience. Indeed, the data collected through these two tools can be used to understand individual customer preferences and offer tailored recommendations. For example, by scanning a product’s QR Code, a customer can access customization options, material choices or care tips specific to their product. This personalization reinforces the emotional connection between the brand and the customer, creating a unique and memorable experience. The integration of the digital code is also the assurance of the authenticity and traceability of the products owned by the consumer.
In the luxury industry, product authenticity is paramount. The QR Code and the NFC strengthen the traceability of products and guarantee their authenticity. By scanning a QR Code or using NFC, customers can verify the origin and authenticity of a product, thus ensuring its exclusivity and quality. This transparency strengthens customer confidence, but also the reputation of luxury brands.
The Digital Luxury Meeting is the flagship event where luxury and technology merge to create new opportunities. Thanks to the convergence of these two worlds, we can be sure that luxury brands adapt perfectly and know how to reinvent themselves in order to meet the challenges of tomorrow, while providing their customers with an extraordinary experience.
Further reading:
Luxury and sustainable development, marriage of virtue and reason by Marie Mubiala
1689346691
#technology #reinvents #luxury #experience