When traditional pizza wins its fight over industrial pizza: Domino’s Pizza leaves Italy

The American chain Domino’s Pizza is withdrawing from Italy after seven years of presence in the country, the financial news agency Bloomberg announced on Tuesday. Pizza country doesn’t seem to appreciate the American version of the recipe any more than that.

Domino’s Pizza originally aimed to open up to 880 points of sale in Italy but strong competition from local restaurants, which also started delivering to homes with the Covid crisis, got the better of its plans in Italy. .

The US chain’s Italian outlets, in financial difficulties, received protection from their creditors earlier this year and finally decided to close their doors.

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