Whirlpool has announced its collaboration agreement with the International WELL Building Institute (IWBI), joining its Membership Program, thus reiterating its commitment to achieve the well-being of its consumers. IWBI is an organization that aims to transform the health and well-being of buildings, organizations and communities, focusing on implementing places where people come first.
The WELL Building Standard (WELL) initiative promotes a broad range of principles to promote human health and well-being, designed to create and certify happier, healthier and more productive spaces. At the same time, he advocates for best practices for organizations of all sizes and in conscious product design.
“At Whirlpool, we passionately believe that self-care and wellness begin at home. We’re committed to creating environments where people can relax and focus on the things that really matter, always supported by our smart, intuitive and effortless solutions designed for the well-being of our consumers”, explains Alexandra Rusu, director of Whirlpool Brand & Strategic Alliances EMEA. Y para Alexander Izov, EMEA Brand Manager of Whirlpool, “This vision is perfectly aligned with IWBI’s values, which is why we are proud to support and drive this compelling global movement”.
For her part, Ann Marie Aguilar, Senior Vice President EMEA, International WELL Building Institute, states: “We are delighted to welcome Whirlpool as a member of IWBI Keystone. As number one in home wellness, Whirlpool is a strong supporter of the movement, developing solutions to support healthier, less stressful physical spaces. As we learn more about relationships between the physical environment and human health, excellence in product design can be a vital pillar to improve the quality of life”.
Whirlpool will work with IWBI with the aim of showing and emphasizing the importance of well-being in the home and work environment.