2023-06-16 20:00:39
Apple wants to satisfy its entire range of consumers. Find out why the Cupertino company continues to sell the iPhone 12.
Despite the arrival of newer models like the iPhone 13 and iPhone 14, Apple continues to sell the iPhone 12, which is almost three years old. You wonder why. The answer is simple: the versioning.
The versioning is a brilliant business strategy popularized in the 70s. Apple has been using it for years to maximize sales and satisfy all types of customers. How it works ? Apple creates a basic product, then releases it in different versions at different prices.
A well-oiled strategy
Take the example of the iPod. When it was released, there was a model with 5 GB of storage and another with double that, for an additional €150. Two versions, two prices. This way, Apple could attract customers willing to spend more while providing a cheaper option for those on a tighter budget.
The same principle applies to the iPhone. With models like the iPhone 14 ranging from €1019 to €1409, Apple knows there is market share for more affordable smartphones. That’s where the iPhone SE comes in. For just $559, you can get the iOS experience for half the price of the iPhone 14. Sure, some components might feel slightly outdated, but that’s is a smart choice for those who want an iPhone without breaking the bank.
Something for every budget
And for those on a budget just over $559, Apple offers the iPhone 12. At $809, you get a larger, borderless display, FaceID facial recognition, and more. It’s a great alternative to the iPhone 14, without having to pay top dollar.
By continuing to sell older flagship models, Apple manages to reach a wider audience and maximize revenue. Production costs come down over time, allowing Apple to cut prices on older models while still offering a range of options for all budgets.
So whether you’re ready to invest in the latest high-end model or seek out a more affordable option, Apple has you covered. Thanks to versioningthey have found the key to conquering all budgets and giving you the iOS experience you deserve, without breaking the bank.
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