(Photo/AFP)
Netflix seems to be ruthlessly planning to block “shared accounts” in recent years. Compared with CEO Reed Hastings who publicly expressed his approval in 2016, there is obviously a huge change in attitude now. The foreign media “The Verge” pointed out the most critical reasons for this change. It’s “need more money”.
First, Netlfix started testing in the first half of 2021. By detecting different IPs, as long as the login person does not live with the account owner, verification by email, SMS, etc. will be required. Later, the same test was also performed in Taiwan, but it did not cause any major problems. Influence, the process can be ignored directly.
This week, Netflix has launched a new policy. If non-home users want to share accounts, they have to charge an additional fee of 2-3 US dollars (about 60-85 yuan). Currently, they are already in Peru, Chile and Costa Rica. Start the test, and change the attitude of opening one eye and closing one eye in the past.
Foreign media《The Verge》To put it bluntly, Netflix has enjoyed explosive growth in the past few years. With the increasing number of streaming video platforms, coupled with the gradual saturation of users, the growth momentum has slowed down. In addition, Netflix’s production costs for albums and movies are getting higher and higher. Now they need more money and more revenue.
Richard Greenfield, an analyst at LightShed Partners, told The Verge that Netflix has acquiesced to shared accounts for a while, and when it becomes more and more important to everyday life, it becomes relatively easy to block shared accounts. This move will allow the US market to add another 10-20 million paying users.
“The Verge” analysis pointed out that Netflix is still only in the “testing stage”, and it is still uncertain whether it will be rolled out to the world. Blocking shared accounts may lose some viewers, but it has become a trend of streaming media, and people may have to love it for themselves. videos pay more.
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