2023-11-20 17:02:37
Why does the Lidl brand refuse restaurant vouchers? This is the question asked by many consumers who are used to shopping in one of the German giant’s 1,580 French stores. The answer is quite simple: accepting this method of payment would be synonymous with financial losses for the company, reports CNews.
A strategic choice
And for good reason: Lidl’s profit margins are generally less than 3%, which can be explained by the distributor’s historical strategy of focusing on low prices. However, the administration costs inherent in processing meal vouchers are around 4% in France. As our colleagues explain, adopting this payment method would be counterproductive for the brand, which does not wish to increase the price of its products to compensate for these losses.
Restaurant vouchers, lunch vouchers and other alternative payment methods will therefore continue to be refused at the checkouts of Lidl stores, with the brand only accepting payments in cash, credit cards or even traditional checks in the case of some supermarkets.
A “Title-Caddie”
This question takes place in a context marked by the recent change of heart by the government, which has finally given up on limiting the use of meal vouchers in mass distribution. A decision which “serves some to serve others, as if restaurateurs were not affected by inflation”, reacted Thierry Marx. Guest this Friday on the 12/13 set info from franceinfothe president of the Union of Hotel Trades and Industrialists (Umih) asked to be received by Prime Minister Élisabeth Borne to discuss this subject.
Initially, the meal voucher was intended to provide assistance for employees who did not have access to a company restaurant, recalled the starred chef. “It must not become a Caddy title,” he insisted. According to him, “6% of these meal vouchers go to mass distribution”, which would have already resulted in a loss of turnover of “200 million euros” for French restaurateurs.
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