Will Facebook, Instagram, Twitter and the others soon become paid? We got used to a free model, where “the product is us”. Mark Zuckerberg, the boss of Meta, has just announced that paid formulas would be launched and tested for Facebook and Instagram, formulas tested in particular in Australia and New Zealand. The price is 12 to 15 dollars, to obtain a certified account. These accounts are more for network professionals, personalities or influencers.
What do they have to gain with these certified accounts? Why these paid formulas, in what economic context? Discover the analysis of Gilles Quoistiaux, journalist at litterin Click.
