AFTER successfully holding the Pokemon Festival at Pantai Indah Kapuk (PIK), Jakarta, at the end of 2022, Pokemon will once again greet its fans in the archipelago with Pikachu’s Indonesia Journey which will be held on March 2 and 3 2024, at Puputan Renon Field, Denpasar, Bali.
Pokemon GO Trainers, as the players are known, also felt the excitement of Pikachu’s Indonesia Journey. This is proven by the surge in in-game ticket sales reaching 130% of the original target, where as many as 90% of buyers were foreign trainers.
During the event, the Augmented Reality (AR) based game provided a flawless gaming experience. Trainers also have the opportunity to be the first to get two special Indonesian edition Pokemon, namely Pikachu in a Batik shirt and flying Pikachu in a special balloon.
APAC Lead of Emerging Markets Niantic, Inc., Refael Siregar emphasized the importance of highlighting the culture of the host country at every opportunity.
“Pikachu’s Indonesia Journey has succeeded in uniting elements of Indonesian culture, especially batik motifs, with the world of Pokemon. Through this activity, we want to have a significant positive impact on Indonesian tourism while strengthening the presence of Pokemon GO in Indonesia,” he said.
“We hope that the presence of Pikachu’s Indonesia Journey can grow and encourage Indonesia’s tourism sector. The strong ecosystem between The Pokemon Company, Pokemon GO, AKG, Garuda Indonesia, and the Ministry of Tourism and Creative Economy opens up great opportunities for the development of tourism destinations in this country. This collaboration “not only provides a unique experience for Pokemon GO trainers, but also creates positive synergy with efforts to optimize the potential of the creative economy and tourism,” he continued.
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No less interesting, Trainers also get various in-game bonuses, carry out Special Research, catch Legendary Pokémon (Latias and Latios), and get Location Cards with the background of the Bajra Sandhi Monument.
This event also presents a series of interesting activities. Some of them are Pokemon Run, Pikachu Splash Show, Pikachu EDM, Pikachu Meet and Greet, Pikachu Parade, as well as special appearances by Pikachu and JKT48. Enthusiasm did not only come from within the country, many foreign tourists also attended and added to the excitement of this event.
Corporate Officer Asia Business Division of The Pokemon Company, Susumu Fukunaga said, “We are very enthusiastic about welcoming all Pokémon fans in Indonesia for Pikachu’s Indonesia Journey. We hope to share the joy with the people of Bali and create unforgettable moments with Pokemon.”
After Bali, Pikachu’s Indonesia Journey will continue to explore the archipelago by visiting other cities, namely Surabaya, Yogyakarta and Jakarta. (RO/Z-1)
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