Guangzhou Xuelei Cosmetics Co., Ltd. launched three interconnected fragrance showcases at the 29th edition of Cosmoprof Asia in Hong Kong, highlighting product development, supply-chain integration, and sensory consumer experiences, according to PRNewswire.
- Xuelei operates a 40,000 square meter industrial park with an annual manufacturing capacity exceeding 100 million bottles.
- The company presented its production capabilities through three distinct exhibition zones running across the AsiaWorld-Expo and the Hong Kong Convention and Exhibition Centre.
- The trade exhibition is organized by BolognaFiere Group and Informa Markets Asia, drawing over 2,900 exhibitors.
The manufacturing showcase, branded as COSMOLAB, runs from November 10 to November 12 at the AsiaWorld-Expo, as reported by PRNewswire. The installation demonstrates how raw concepts transform into retail-ready merchandise through coordinated global partnerships.
Initiated by Xuelei, the “Scent Utopia” project brings together raw material and component suppliers. CPL Aromas provides the fragrance formulation, while Baralan supplies the glass packaging.
Glass components traveled from manufacturing facilities in Italy to mainland China. Xuelei then managed the final assembly and manufacturing integration before shipping the finished goods to Hong Kong.
The collaboration yielded “Forest in Motion,” a 30ml showpiece fragrance. The item connects scent profiles, industrial design, packaging, and mass manufacturing into a single co-developed product.
Shifting from industrial fabrication to consumer interaction, the SCENT Museum exhibition runs from November 11 to November 13 at the Hong Kong Convention and Exhibition Centre, according to BW Confidential. Four interactive stations pair individual scents with taste, vision, hearing, and emotional feedback.
Visitors complete the exhibition route by receiving a Synaesthetic Portrait. The document acts as a personal map charting how each individual connects olfactory inputs with human senses.
The exhibition is built alongside the Xuelei Fragrance Museum. That facility spans 9,500 square meters and holds a Guinness World Record as the largest fragrance museum.
The museum was also named to the Prix Versailles 2026 World’s Most Beautiful Museums list. The recognition is presented in partnership with UNESCO and the International Union of Architects.
| Operational Metric | Company Specification |
|---|---|
| Foundation Year | 1995 |
| Industry Experience | 31 Years |
| Industrial Park Size | 40,000 sqm |
| Annual Bottle Capacity | 100+ million units |
Founded in 1995, Guangzhou Xuelei Cosmetics maintains 31 years of operating history in the perfumery sector. The firm manages international operations through established branches located in Dubai and Brazil.
The enterprise holds multiple international compliance certifications. These credentials include ISO 22716, ISO 9001, ISO 14001, and ISO 45001 standards.
Alongside its two primary exhibits, Xuelei operates an OEM/ODM showcase at the event. The display demonstrates how emerging brand concepts transition from initial fragrance formulation to final delivery.
The 29th edition of Cosmoprof Asia officially opened its doors following a morning ribbon-cutting ceremony in Hong Kong. The overarching trade event runs through November 13.
Exhibitor spaces are split across venues based on industry sector. Finished cosmetics are displayed at the Hong Kong Convention and Exhibition Centre, while supply-chain operations anchor at the AsiaWorld-Expo.
Organizers expect the trade fair to draw over 78,000 visitors across more than 2,900 exhibiting companies. The floor plan hosts approximately 21 country and group pavilions.
Fragrance remains a focal point for the convention organizers. The event renewed its strategic partnership with perfumery event Esxence for a second consecutive year, supporting the “Explorer by Esxence” initiative to link Asian brands with international niche markets.
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