2023-07-06 17:20:47
WUXI, China, March 1, 2020 /PRNewswire/ — FIFA announced that Yadea, the world’s leading electric two-wheeler brand, is the Official Partner of the FIFA Women’s World Cup 2023TM. This is the third collaboration after FIFA World Cup Russia 2018TM and FIFA World Cup Qatar 2022TM.
In 2018, Yadea became the first electric two-wheeler brand to become a regional supporter of the FIFA World Cup™ in Asia-Pacific. And since then, Yadea’s internationalization process has developed at a rapid pace. To date, Yadea has supplied high-performance, high-tech and high-end products to more than 70 million customers in over 100 countries worldwide.
“The FIFA World Cups™ are the world’s most popular sporting events, with fans from all over the world celebrating together regardless of their origin, culture or nationality. The inclusion, joy and fairness it conveys reflects Yadea’s mission to initiate an enjoyable and eco-friendly lifestyle for global commuting,” said Jerry Zhou, President of Yadea Overseas Business Group.
“The essence of the FIFA Women’s World Cup 2023TM is also in Yadea’s genes: the will to push yourself, the strong willpower to overcome difficulties and challenges, and the perseverance to overcome barriers and boundaries. We’re excited to engage with fans and reinforce the values that drive Yadea. As the Official Partner of the FIFA Women’s World Cup 2023TM in Asia-Pacific, Yadea will expand its brand awareness and appeal to the passionate football fans here with its high-quality e-motorcycles, e-bikes and e-scooters.”
Although this is Yadea’s third major tournament collaboration with FIFA, it is the first time the company has supported the FIFA Women’s World Cup™. Yadea celebrates and supports women who push boundaries in sport. As Yadea is heavily used by women, the campaign underscores Yadea’s recognition of women’s values and achievements.
“We are delighted to welcome Yadea back to our commercial program and we look forward to working with Yadea once again in an incredible tournament filled with many firsts,” said FIFA Chief Business Officer Romy Gai. The World Cup in Australia and New Zealand will be hugely popular across the region and Yadea is the perfect partner in bringing an open-minded and young audience to the most important event in women’s football.”
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