YouTube is expanding custom feed listings for U.S. users, letting people build personalized in-app experiences through conversational prompts, Social Media Today reported.
The platform is updating its top menu bar to feature these custom feeds alongside subscriptions and standard feeds, while integrating its Ask Studio guidance with internal support tools.
YouTube Head of Editorial Rene Ritchie explained that the combined Ask Studio and YouTube Help chat element lets creators stop switching between separate chat windows for channel guidance and support queries.
The update brings several interface adjustments to mobile and desktop layouts. Standard feed options now sit right next to the new conversational navigation items.
Eligible affiliate creators are gaining access to a brand new personalized product recommendation shelf inside the YouTube Studio shopping hub, according to Social Media Today. YouTube builds these recommendations by analyzing past channel content, audience engagement trends, and specific niches like beauty, tech, or home.
Ritchie noted that the shopping display includes estimated commission rates for each potential partnership. This addition gives creators transparent metrics when evaluating sponsorship options directly inside their dashboard.
- Must be enrolled in the YouTube Partner Program.
- Channels need between 500 and 500,000 subscribers to qualify for Hype with Jewels.
- Affiliate status required for shopping hub commission displays.
The system merges two separate features. Jewels act as an in-app currency for purchasing digital stickers during livestreams, while the Hype program lets viewers allocate points to boost a video’s ranking.
Streamers can now receive unlimited Hype allocations from viewers during broadcasts. Creators keep a cut of the sticker revenue generated through Jewels allocated on their streams.
