2023-07-30 09:06:06
Zero cover, zero risk of loss
The PZ twist pump was designed by integrating twist-to-lock technology – an ON/OFF locking system by rotary movement of the pump – making it possible to dispense with a cover. This ON/OFF system thus supports the brand’s commitment to sustainable development, by reducing the amount of waste and eliminating any risk of losing the cap on the beach, or in nature in general.
The PZ Twist pump is made primarily of polypropylene (PP) and contains no POM; it is associated with the new PET bottle from Nuxe. The pump + bottle set is finished in pearly gold, the brand’s signature color.
Convenient and compatible with e-commerce
According to Aptar Beauty, the new PZ Twist pump makes the product convenient and easy to use. Thanks to a new intuitive gesture, consumers can lock and unlock the pump by turning the device on itself.
“Designed with a large, comfortable push button and with a soft touch effect, the pump is practical to use and hygienic, guaranteeing an optimal consumer experience,” explains the manufacturer in a press release. PZ Twist is also available with certain options such as non-slip ridges and a nozzle cover for an even more hygienic solution.
An audible click ensures that the pump is securely locked and prevents any potential leakage – a key feature that also guarantees its compatibility with e-commerce. The PZ Twist pump can thus be taken everywhere with you; it complies with Amazon’s ISTA-6 protocol [1].
Additionally, the PZ Twist pump features Aptar Beauty’s PZ engine that delivers proven spray performance, even with complex and demanding formulas.
“Nuxe wanted a more eco-responsible pump, with an attractive and easy-to-use design – possibly with new gestures – while maintaining the same level of spray performance. PZ Twist ticked all the boxes and was an instant hit. We have designed this pump precisely for this type of demand: fewer components and compatible with e-commerce. Our innovation team has succeeded in redesigning the PZ range by integrating twist-to-lock technology. We are very proud of our collaboration with Nuxe and delighted to see PZ Twist converting the sun care packaging market”, explains Madalina Dragan, Marketing Director Personal Care & Home Care EMEA, chez Aptar Beauty.
The Tanning Sun Oil SPF10, SPF30 and SPF50 as well as the Delicious Sun Spray SPF30 and SP50 by Nuxe were relaunched at the beginning of the year in Europe, Asia and Latin America.
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