2023-11-25 06:56:00
Ricardo Fort, the eccentric billionaire heir to one of the most important chocolate brands in the country, architect of a media career as meteoric as it was brief that ended with his death on November 25, 2013 At 45 years old, he survives a decade later as an icon of ostentation and ironic consumption, in the form of phrases, memes and enduring statements.
Businessman, actor, singer, addicted to cosmetic surgeries and nostalgic for MenemismFort was one of the local star system figures as controversial as she was irresistible for popular consumption.
Son of a wealthy family proprietaria de Felfort, one of the most important candy companies in the country, Ricardo Fort was born on November 5, 1968 in Buenos Aires in the shadow of a conservative father.
Far from the business profile of his two brothers, From a very young age he was clear about his artistic vocation and his sexual orientation, who chose to deploy away from his family in Miami, where he took his first steps in music in the early ’90s without much success.
Goal: be famous
Despite hating the family factory that his father forced him to go to when he was a child, Ricardo made a unique contribution in a context where light culture had become a religion. The company created in 1912 launched the cereal bars that “Ricky” had known in the United States and revolutionized kiosks forever.
However, his goal of being famous continued to obsess him and Ricardo, after the death of his father, Carlos, in 2007, decided that the time had come to invest his large inheritance in creating a reality show about his eccentric life that would make him visible.
At the beginning of the 2000s, the memory of the “party” of the Menemist decade that had ended in the 2001 crisis was still fresh and ostentation was seen as vulgarity. However, those videos on YouTube full of luxury cars, lovers, parties and trips around the world soon became viral, even before “virality” was commonplace on the networks.
Thus he began to build his figure through his extravagant way of life, which triangulated between Buenos Aires, Miami and Ibiza. She used to travel on private planes with a group of young people and some beautiful girlfriend.
Although “The Commander” made a foothold on the small screen with the self-referential “Reality Fort”his appearance on “Showmatch” in 2009 and on “Dancing for a Dream” three years later turned his name, his life and their unlikely romances with women in constant themes of portals and entertainment programs. She did theater (“Fortuna 1” and “Fortuna 2”) and hosted the “Fort Night Show” (America TV).
In those years, he aired all aspects of his life, which ranged from his great affection for Marta, his mother, to his great desire to belong to television entertainment. He also declared himself bisexual, and gave exposure to the twins Marta and Felipe, whom he had had via surrogacy in the United States.
Rise and fall in reality mode
In recent times, his popularity began to decline, as well as his health.. He underwent several surgeries in his battered spine and knees, a product of his addiction to shaping his body for hours and hours in the gym.
His last public appearances showed him health deteriorates every dayand confessed that he took a lot of painkillers to alleviate the pain he suffered.
After a year of various health complications and after his addiction to morphine was revealed, died at 45 years old due to hemorrhage.
In his fleeting passage through the media, Fort was a “product” that knew how to use social networks Like few others, he made a great show of his own life with a sad ending, and ended up becoming a “pop culture” icon.
Since then, His Twitter account became a powerhouse of essential phrases (“going or leaving, it’s the same because I’m on top of my Rolls Royce so I’m going to cry in the field”), memes, stickers, everlasting statements (“mom you cut all the looz”, “Meamee”) and even merchandising such as t-shirts, mugs and socks.
Additionally, in 2021 The podcast “Enough guys: the life of Ricardo Fort” was launched on Spotify, produced by Anfibia and narrated by Damián Kuc; meanwhile in 2022 the platform Star+ premiered the documentary series “El Comandante Fort”directed by Argentine filmmaker Patricio Álvarez Casado that delves into the unknown aspects of the media heir who turned his life and early death into a reality show.
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