The decision, the company said, was made after an in-depth analysis of the evolution of the market and revealed “that with the pandemic the access problem in Chile has been deepening and the available supply is not solving people’s needs.”
the telecommunications company VTR announced today a “radical” change in its value offer, which consists of “simplifying its offer as much as possible”, ending with differentiated plans and promotions: stated that it will offer the “most affordable price on the market” with the additional commitment of keep them forever.
Through a statement, VTR explained that Finix is the name of the new product with which it hopes to reach new customers, “with values within the reach of the pockets of more Chileans,” he said.
It should be noted that since the pandemic began in 2020, the company was one of the most questioned in terms of quality of service due to the increase in traffic in the country.
In May 2020, in fact, he admitted that he had received thousands of complaints.
Added to the above customer leaksa class action lawsuit headed by the National Consumer Service (Sernac) and some service outages due to “vandalism” against your infrastructure.
Prices
In fixed internet, VTR launched a single fixed internet plan on the market, with 500 megabytes of speed at $9,990 per month, “without conditions of any kind or readjustments over time -not even for the CPI-which makes it the lowest in the market”, he said.
As for mobile telephony, he announced that he decided to eliminate plans and discounts and launch a new single plan for everyone “at only $4,900 and forever,” he stressed.
The company explained that this determination was made “after deep analysis of the evolution of the market, which considered a 360º listening process to the company’s most relevant audiences -including call center technicians and collaborators, experts, customers and non-customers-, which revealed that with the pandemic, the problem of access in Chile has been deepening and the available offer is not solving the needs of citizens”.
The CEO of VTR, Vivek Khemka, said that “today the Internet plays too essential a role in people’s lives, so We understood that we had to adapt. It was time to radically improve the value proposition and simplify our offering once and for all. We listened to what people needed and delivered it to them: simplicity and affordability.”
Khemka, finally, added that “we are convinced that this is what we had to do: interpret what people need and contribute to making their day-to-day life a little easier, with services designed around their needs.”