2023-12-04 13:20:53
Published on Nov 29, 2023 at 5:09 p.m.Updated Dec 4 2023 at 2:20 p.m.
The message is very clear. At Orange, we should no longer expect a “big night” in terms of innovation, in the words of Bruno Zerbib, the new boss in charge of technology and innovation within the operator. “It creates more problems than anything else. For example, on 5G, there was a huge failure of explanation and communication. The telecoms industry has mainly talked about bandwidth, which has created a movement of rejection, even though it is less energy intensive and more efficient. »
Six months after his arrival at Orange, this Franco-American, who spent twenty-five years in the United States, notably at HP, Cisco and Yahoo!, revealed his strategy for the operator on Wednesday for the first time, in a speech “cash” and full of anglicisms. And like Christel Heydemann, the general director of Orange, this self-confident “geek”, who, like her, worked for Schneider Electric, intends to shake up the house of 8,500 R&D engineers.
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