In the entertainment industry, video games have positioned themselves as an important actor that attracts the attention of more than three billion players worldwide, according to the consulting firm Newzoo in 2021. In Chile, interest in the gamer world is also growing as the foam and more and more people have video games as one of their first options to enjoy their free time. This is revealed by a recent study carried out by the Jelly agency and the Esports media ecosystem, Nexoplay, which also provides details on the profile of Chilean gamers.
“Video games move USD 180,000 million. That’s more than the total generated by the movie industry. And when we go to Chile we see that the phenomenon is brutal”, says Manu Chatlani, CEO of Jelly, who highlights some points revealed by the study “It’s time to play.” “80% of gamers play between 1 and 4 hours every day, 49% play from the phone and when they win, they experience joy, happiness and satisfaction. In such an interconnected world, where we are increasingly alone, playing connects you and helps you be happier. Is essential. So much so that 15.4% are willing to give up sex to continue playing”, indicates.
The research also shows that entertainment consumption habits have changed in such a way that 62.3% of gamers are willing to give up watching television to continue playing video games; while 75% say that they spend part of their time watching streaming on YouTube and 44.25% watch it on the Twitch platform. In addition, 50% of those surveyed acknowledge that they spend between 30,000 and 100,000 pesos a month on games, gamer accessories, and subscriptions.
“It is not difficult to understand why video games are central to the plans of all the great technology and content companies. When you find yourself with a universe of people who consider videogames as their main entertainment tool, it is because there is a creative, attractive and empathetic industry with audiences”, emphasizes Jaime Boetsch, executive director of Nexoplay.
Along the same lines, Boetsch adds that “The gamer is not an isolated being, as sometimes they want to paint him. Rather, he is part of a giant community that links with his peers, the brands that he joins, and the referents that they see on Twitch and other platforms.”
The study “It’s time to play”, which included a sample of 433 people between 18 and 45 years old from all over the country, reveals several other aspects about the profile of the Chilean gamer. Details are in the full text now available at www.jelly.cl/estudios.