2024-05-16 18:21:00
A examine carried out by Deloitte for Airbnb reveals that in 2023 that they had the second highest variety of nights, simply behind motels and forward of campsites.
Quick-term vacationer lodging platforms are making gradual progress. Slowly however absolutely. In accordance with a examine simply launched by the Deloitte agency on behalf of Airbnb, about “Financial contribution of short-term lodging rented by means of platforms in France”takes second place on the rostrum when it comes to variety of nights.
In 2023, Deloitte calculated, these platforms (Airbnb, Reserving, amongst others) recorded 176 million in a single day stays, simply behind motels (213 million), however forward of campsites (142 million). Quick-term leases thus represent the second type of lodging for vacationers in France.
“We’re the important thing participant in anchoring tourism in France”
Whereas criticism abounds towards the platforms, accused of drying up the rental inventory, and additional supporting the housing disaster, Clément Eulry, director of Airbnb for France and Belgium, highlights the success of this formulation that could be very common with households, within the first place.
“We’re the important thing participant in anchoring tourism in France, and due to this fact within the Occitanie area.”, he asserts. Relating to the unfair competitors of which he’s additionally accused with the standard resort business, he once more makes a weighty argument, complementarity. “In France, greater than 25,000 municipalities have an Airbnb and solely 7,000 have a resort”.
42 million euros in bills in La Grande-Motte
The instance of the Hérault municipality of La Grande-Motte is vital on this respect. The examine reveals that, due to the platforms, town registered 352,000 in a single day stays in 2023 for 88,000 vacationers (86% of whom are French). For a complete expenditure quantity of 42 million euros. “These platforms have right now develop into in La Grande-Motte, the primary reference in non-public housing”, emphasizes Stéphan Rossignol, the mayor.
They contribute considerably to the municipal funds. “Out of 1.5 million vacationer taxes collected, a 3rd comes from platforms, round 430,000 euros, 85% due to Airbnb”. The happiness of La Grande-Motte is the variety of different properties, which “promotes vacationer leases by people”.
Some great benefits of vacationer leases
For Olivier Petit, normal supervisor of In Extenso Tourisme Tradition et Hôtellerie, it’s as a result of short-term lodging platforms corresponding to Reserving or Airbnb are so profitable, as a result of they “has phenomenal sources, that Airbnb has distributed into a brand new market phase, with clients who wouldn’t essentially have gone to the resort business, and that Reserving has been capable of set up a brand new, notably efficient world distribution channel.”
The Airbnb benefit: “They provide, within the rental, extra locations than conventional resort gives, for a similar value”. A major useful resource for household clients specifically or what Olivier Petit calls “tribes, these teams that share the identical place of residence in a pleasant environment, while not having the companies historically supplied by resort firms”.
“I’ve not seen any destruction of values within the resort business”
It’s this flexibility and this freedom, particular to vacationer leases, that “individuals thanks”. A solution to “Protein wants of shoppers, relying on whether or not they’re on a enterprise journey, on a leisure journey, with household or mates.” But additionally a response to a growth in right now’s tourism, a lot much less mounted than when the one resolution for lodging consisted of the resort supply alone.
However what tends to create a normalization on the planet of tourism, after tensions between Airbnb and resort firms specifically (round taxation and taxation), is that the rise of short-term vacationer leases was to not the detriment of hoteliers. “I’ve not seen any territory the place we observe a destruction of worth within the resort business by the presence of Airbnb”analyzes Olivier Petit.
“They knew learn how to assist growth”
For Jean-François Pouget, advertising and marketing director of Hérault Tourisme, the platforms are actually taking “a superb a part of the communication between the supply and the shopper”. “Nobody can do with out it anymore”, he provides. Grateful to now not observe “complaints from hoteliers, as was the case at the start”.
He acknowledges that these platforms “has been capable of assist the event of the supply of vacationer lodging, with as well as a advertising and marketing capability to speak properly with its clients, by providing an increasing number of companies and luxury for change”. Word that within the Deloitte examine for Airbnb, Hérault “is without doubt one of the departments that has registered quite a few nights that exceed 4 million in 2023”.
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