A cut of 1.1% of the country’s GDP, a production of 45.2 billion euros and an added value of 17.4 billion. It is the “cost” estimated by the Uiv-Vinitaly Observatory and Prometeia of an “Italy without wine”. The work was presented on Sunday afternoon at Vinitaly in Verona with the meeting entitled “If you take wine away from Italy. A dive into the glass half empty.” The initiative was also organized in response to the strong health-oriented offensive launched by international organizations such as the WHO and by some countries (strictly non-producing) against alcoholic beverages. An offensive that does not distinguish between drinks based on different alcohol consumption nor between abuse and moderate consumption and at meals. And which above all strongly discriminates against wine, its thousand-year history and its identity value for countries like Italy in which the vineyard is an integral part of the landscape and wine production (also thanks to wine tourism) is the driving force of economic development for economies peripheral and rural areas otherwise condemned to poverty and depopulation.
The project presented includes an economic impact analysis commissioned to Prometeia and a focus by the Uiv-Vinitaly Observatory on 3 – among many – symbolic territories with an oenological traction: Barolo, Montalcino and Etna complete with renderings showing how these territories would be today if there were no longer wine production.
The results of the impact analysis confirm and quantify the economic contribution of the sector: in the event of the disappearance of the wine supply chain, 303 thousand people would have to find another job and the country would give up an asset capable of generating (between direct impact, indirect and induced) an annual production of 45.2 billion euros and an added value of 17.4 billion euros. A shock for the Italian company equal to 1.1% of GDP (sport – they point out to Prometeia – according to estimates by the Sports Credit Institute is worth 1.3%).
Italy – Prometeia continues – would also be forced to give up an economic multiplier capable of generating a contribution of 2.4 euros of production (and 0.9 of added value) for every euro of expenditure activated by the wine industry . Finally, every 62 thousand euros of value produced by the supply chain guarantees a job.
Without wine – as can be seen from Prometeia’s analysis – the trade balance of the agri-food sector would drop by 58% (from +12.3 to +5.1 billion euros in 2023), but also by widening the perimeter beyond the food sector, it is clear that a crucial success factor for Made in Italy would be given up. Last year, wine was in fact positioned in second place in the commercial surplus generated by the Italian flag-bearers, behind jewellery/goldsmiths – which unlike wine benefited from a significant “price effect” – and ahead of leather goods, clothing, machinery packaging and footwear.
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2024-04-14 17:08:37