Apple is shelling out millions of dollars daily to advance its AI technologies

2023-09-06 22:30:00

Apple’s new projects in the field of artificial intelligence are gradually being revealed. According to The Informationthe company has significantly increased its spending on computing power, to the point of shelling out several million dollars every day — it is the server provider Foxconn who must be happy. Truth be told, given Apple’s bank account and the cost of training AIs, we expected no less.

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This expense would be used to train several language models, including at least one equivalent to ChatGPT. This “Apple GPT” would be more efficient than GPT-3.5, the model that served as the basis for ChatGPT, and would be trained on 200 billion parameters, an important (but not unique) factor in the improvement of the models. By comparison, GPT-3.5 was trained on 175 billion parameters and GPT-4, for which OpenAI says it spent over $100 million just for this step, much more — possibly over $1 trillion according to some estimates.

The Apple team that would oversee this work would consist of just 16 people. It would logically be led by John Giannandrea, the Senior Vice President in charge of machine learning and AI strategy.

Despite these big expenses and this “Apple GPT” experienced in-house, we should not expect to see Tim Cook launch a competitor to ChatGPT in the immediate future. Always according to The Information, the company’s imminent projects would be more measured. She was working on a function to perform tasks involving several actions just by dictating them. For example, we could ask Siri to create a GIF from the last five photos taken and send the animated image to one of his contacts.

The assistant already knows how to execute a few actions in sequence (for example “take a screenshot and send it to Mickaël”), but the framework is extremely restricted. From what we understand, the idea is to create a vocal equivalent of the powerful Shortcuts application. This novelty could be integrated into Siri in iOS 18. In addition, the brains of Apple are said to be working on software for generating videos and images that work with various types of content.

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