Could Spotify’s leaders have forgotten that they had promised a new HiFi formula, synonymous with better sound quality, in 2021? No way. In an interview with The VergeGustav Söderström ensures that this offer will arrive one day.
“We announced it, but then the industry changed for a bunch of reasons.explains the co-president of Spotify. We’ll do it, but we’ll do it in a way that makes sense to us and to our users. The industry has changed and we have to adapt. »
What change is Gustav Söderström talking about? If the leader refuses to name things precisely, there is no doubt about it, it is the integration without additional cost of lossless and Dolby Atmos in Apple Music and in Amazon Music mid-2021.
Spotify was hoping to charge more for this better sound quality, but both underdogs and juggernauts Apple and Amazon pushed the price. This is what the journalist says Chris Welchaccording to whom the HiFi formula has been ready for more than a year, but is put in stand-by from the actions of major competitors.
“We want to do this in a way that also works for us from a cost perspective”, admits in half a word Gustav Söderström. For months, the service has been quietly experimenting with the price at which it could offer lossless. We have seen a Platinum formula at $19.99/month with “studio sound” and other advantages, but nothing says that this is the offer that will indeed be launched.
Spotify has another (easier) promise to keep: lyrics on the Apple TV app.