Amazon is offering the fourth-generation Apple TV 4K at a discounted pre-order price of $289.99, including shipping, ahead of the official November 13, 2026, release date. This price represents the lowest recorded pre-order cost for this specific model in the United States, where the manufacturer typically retails the streaming device for $299.
The pre-order phase for the new hardware began on October 13, 2026, across the United States and 29 other global regions, BornCity reported. While the official retail launch is set for Friday, November 13, 2026, several retailers are already undercutting the suggested retail price of 349 euros in German-speaking markets.
Retailer pricing for the Apple TV 4K 128GB model
In Europe, Amazon has lowered the price for the fourth-generation unit to 334.76 euros, a discount of approximately 4 percent. Other retailers, including Computeruniverse and Cyberport, are also offering the 128GB storage variant for 334.76 euros. Computeruniverse lists the expected availability date as November 13, 2026.
Pricing variations exist significantly across different international markets. In Brazil, the 128GB model is priced at R$ 3,599, with an option for twelve monthly installments of R$ 299.92. Taiwan’s market sees the Wi-Fi and Ethernet version entering circulation at 9,900 NT-dollars, while in Turkey, pre-orders are listed at 22,499 Turkish Lira for the same November 13 release date.
| Region/Retailer | Model/Detail | Price |
|---|---|---|
| Amazon (USA) | Pre-order Discount | $289.99 |
| Amazon (USA) | Standard Retail | $299.00 |
| Amazon (Germany) | Pre-order Price | €334.76 |
| Computeruniverse | 128GB Variant | €334.76 |
| Brazil | 128GB Variant | R$ 3,599 |
| Taiwan | Wi-Fi + Ethernet | 9,900 NT$ |
| Turkey | Pre-order Price | 22,499 TL |
Apple TV 4K hardware upgrades
The fourth-generation Apple TV 4K moves to the A19 chip. This silicon upgrade provides up to 50 percent faster CPU performance compared to the previous model. Graphics performance has also doubled. The hardware includes 8GB of RAM, Wi-Fi 7, Bluetooth 6, Thread, Gigabit Ethernet, and an HDMI 2.1 connection. It also integrates an AV1 decoder to handle modern high-efficiency video coding standards.
Audio and voice interaction capabilities have seen significant hardware changes. The device features three far-field microphones equipped with echo cancellation. This setup allows users to operate Siri via voice commands directly through the hardware without needing a remote. The system supports surround sound configurations using four speakers based on either the HomePod mini 2 or the second-generation HomePod.
Technical specifications overview
- Processor: A19 chip with 50 percent faster CPU and 2x GPU performance
- Memory: 8GB RAM
- Connectivity: Wi-Fi 7, Bluetooth 6, Thread, and Gigabit Ethernet
- Video Output: HDMI 2.1 with integrated AV1 decoder
- Audio: Three far-field microphones with echo cancellation
Siri AI rollout expands to English
Software integration for the new generation focuses on Siri AI under tvOS 27.2. This feature is currently limited to English-language users in specific regions, including the United States, the United Kingdom, Canada, Australia, New Zealand, India, Singapore, and Sweden. Users in the European Union will not have access to this specific Siri AI functionality at launch. In Brazil, while the hardware is available, Siri AI will not launch in Portuguese.
The tvOS 27 operating system maintains a strict hardware compatibility ceiling. It currently supports only the second and third generation of previous Apple TV models. This creates a clear distinction between the legacy ecosystem and the new A19-based platform. While the device supports multiple languages—including German, English, French, Dutch, Mandarin, Finnish, Hebrew, Norwegian, and Swedish—the advanced AI features remain geographically restricted.
Availability for the new Apple TV 4K has been inconsistent for some buyers. User comments indicated that Amazon’s stock levels briefly hit zero during the pre-order period. For US customers, Apple offers a financing option through Apple Card Monthly Installments at 49.83 dollars per month for six months.
