Apple launched last year AirPods 3 After the generation of the product, it seems that the buying interest is not as good as expected. Apple analyst Ming-Chi Kuo also revealed that Apple has placed orders for AirPods 3. In order to avoid the failure of the sales strategy again, Apple decided to stop the sale of the previous generation of AirPods after the launch of the second generation of AirPods Pro. Pro products.
Ming-Chi Kuo recently revealed on Twitter that market research found that Apple has reduced orders for AirPods 3 in the second and third quarters of 2022 by more than 30%. The main reason is the failure of the AirPods product strategy, resulting in significantly lower demand for AirPods 3 than AirPods 2.
Recalling that after Apple launched the new generation of AirPods 3 headphones in 2021, the official website retained the second-generation AirPods products, and at the same time lowered the price of AirPods 2, which also caused users to only choose cheaper styles when purchasing the AirPods series, even in non- Official pipelines are available at better prices.
Of course, Apple hopes that the new features and new appearance of AirPods 3 can attract consumers. From the perspective of production reduction, it seems that Apple’s retention of AirPods 2 will seriously affect the sales of new headphones, which is considered by Guo Mingji to be a failed plan for the AirPods product segmentation strategy.
Judging from the current price of AirPods 2 and AirPods 3, for most consumers, the difference between the two functions is not obvious. Of course, the price will become a priority consideration. If you compare the unofficial prices, the two will be $1,900. The difference between the left and right also leads most people to choose the cheaper AirPods 2 instead of the AirPods 3 Bluetooth headset.
In order to prevent this from happening again, Apple may have a similar situation with the upcoming AirPods Pro 2nd generation products. To save the sales of new products, Ming-Chi Kuo believes that Apple will plan to use the previous generation AirPods Pro after the launch of the second generation AirPods Pro. Discontinued.
There is also a lot of news about the current AirPods Pro 2 generation.Bloomberg News“Mark Gurman learned from people familiar with the matter that Apple plans to insert the noise reduction, wireless antenna and microphone for the AirPods Pro 2 into the headset. The product development process will also face the biggest challenge. It is expected that the appearance will usher in a new design. It will also support Apple Music lossless music and health monitoring functions, and the appearance may be similar Beats Studio Buds Wireless bluetooth headset.
Whether it is Bloomberg or Ming-Chi Kuo, AirPods Pro 2 will be launched in the second half of 2022. If you want to buy AirPods Pro in the near future, you can wait.
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