With Apple it was not necessary to buy the most expensive models to enjoy the most powerful processors. The iPhone 13 mini has exactly the same as the iPhone Pro Max, which shows that the company is very generous with its offer of products at more affordable prices. However, Apple analyst Ming-Chi Kuo assures that this bargain ends as of this year.
According to the expert in predicting the company’s future decisions, only the iPhone Pro models will have new processors and the other variants will come equipped with processors from the previous year. The idea of enjoying the best technology processor from the cheapest iPhone models is over.
It will no longer be possible to enjoy the best processor with cheap models
It will no longer be possible to enjoy the best processor with the company’s cheap models
Ming-Chi Kuo predicted earlier this year that the iPhone 14 Pro would debut the Apple A16 Bionic chip, while the iPhone 14 and 14 Max would carry the Apple A15 Bionic, last year’s chip. Apple always equipped its entire range of products with the best processors, regardless of the model or its price. Even the iPhone 8 had the same processor as the iPhone X.
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It is not only an effective way to temporarily control the component crisis, it is also a change of strategy. This is what Kuo says, who believes that the company wants its most expensive models to represent more than half of the sales of new models, for which it will try to make them more attractive.
Apple will thus be able to temporarily control component shortages
iPhones without their ‘Pro’ surname will recycle the previous generation processor, which will inevitably mean the loss of some features and functions in cheaper models. This new Apple strategy could be an incentive to get hold of the Pro model from the previous year, since it will have the same processor as the new affordable model.