Aunt Qian is out of business! ｜9 branches in Beijing closed abnormally, and the business model of not selling overnight meat was invalid
Aunt Qian is out of business! ｜9 branches in Beijing closed abnormally, and the business model of not selling overnight meat was invalid
Aunt Qian is out of business? What I’m talking about is that Aunt Qian’s 9 branches in Beijing suddenly closed all of them, and were listed as abnormal operations by the Mainland Municipal Supervision Bureau, and they must be supervised by the authorities. Is it possible that the main business is “no overnight meat”, with cheap fresh meat and vegetables as the main business. Is the business model no longer in the limelight? Is the situation of the Hong Kong branch also worrying?
Aunt Qian suspends business, cancels registration of 9 branches in Beijing
Aunt Qian has subverted the traditional sales model, and all fresh food operated by the store are required to be sold out on the same day. Discounts start at 1900 every night, and every half an hour, they will be discounted by 10%, and they will never be sold overnight. Recently, internal media reported that Beijing Aunt Qian has a total of 12 branches, of which 9 have their business registrations cancelled in December last year. The store has been open for less than 4 months.
Aunt Qian landed in Hong Kong in 2018.
Aunt Qian promises not to sell overnight meat, we will start to provide discounts at the designated time, and then drop by 10% every half hour.
Aunt Qian’s closure of business cites cheap fresh ingredients that “do not sell overnight meat”, but it does not work in the north.
Aunt Qian’s franchisees are complaining
In response to the closing of the Beijing store, Aunt Qian responded on Weibo that the Beijing market has its particularities. Aunt Qian said that she underestimated the difficulty of the Beijing market, and even underestimated the operating pressure brought by the high housing rent in the Beijing market. The single-day passenger flow did not reach the expected level, and the daily clearing business model caused heavy losses to franchisees. In fact, as early as September last year, mainland CCTV reported that the model of discounts at Aunt Qian’s stores after 7 p.m. directly caused some franchise stores to lose money, and the more they sold, the more they lost.
Aunt Qian’s head office responded to the statement.
Aunt Qian was defeated in Beijing, and the sign of the branch has been removed.
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