2024-03-08 00:48:50
Barbie, 65, appears to have no intention of abandoning the 250 different jobs she performs as an adorable plastic doll whose tiny feet have left a major cultural imprint on the human world.
Ruth Handler, who designed Mattel’s original Barbie doll in 1959, with her distinctive blond hair, black-and-white swimsuit, and sideways-looking eyes, was inspired by her daughter, Barbara.
As Barbie celebrates the sixty-fifth anniversary of her appearance in 2024, dolls are produced in multiple colors, many hair styles, different body dimensions, and other specifications.
“Barbie has always been the epitome of a more unique, one-dimensional beauty,” Lisa McKnight, Mattel’s executive vice president and brand director, told Reuters at Mattel’s Design Center in Los Angeles. “Today there are a lot of Barbie dolls, and we have multiple variations of the brand.” .
Barbie now appears in 35 skin tones, 97 hairstyles, and nine body types, including the Barbie who sits in a wheelchair, the one with Down Syndrome and Vitiligo, the fair-bodied Barbie, and the gender-neutral Barbie.
The doll also turned into a fashion icon, inspiring a trend in fashion called “Barbicor,” and inspiring many famous hairdressers and clothing designers.
In addition to the evolution of the brand, the commercial success of the Barbie movie, which was nominated for eight Oscars in 2023, added new emotional depth to the doll.
But these gains were not achieved overnight.
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In a 2018 documentary about Barbie, titled “Little Shoulders: Rethinking Barbie,” women’s rights activist Gloria Steinem said: “I’m so grateful I didn’t grow up with Barbie… Barbie was everything we didn’t want.” To be him, and we were asked to be him.”
To this day, some people still associate the doll with unrealistic body proportions and European beauty standards.
With these concerns in mind, Mattel continues to add dolls in multiple shapes and designs that are beautiful in pink.
Those responsible for the brand listen to different voices, far from the voices of its designers.
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