Roland Volger, Executive Chairman of Mercedes-Benz (Thailand) Co., Ltd., said that Mercedes-Benz has continuously studied and observed the behavior of Thai consumers and found that The importance of digital platforms both in terms of websites and social media more continuously Especially in times when we are faced with the covid situation. Digital platforms have become an easy way to access brands and products.
Therefore, the company decided to fully penetrate the e-commerce market. To be another channel to help connect customers to the official Mercedes-Benz car dealers across the country. In the branch that customers can choose by themselves through the website www.mercedes-benz.co.th
“To provide customers with a better experience in accessing the brand and making it easier to buy a car It is a one-stop operation. Which we collect experience from the Mercedes-Benz used car sales channel that was launched earlier. which will be done in parallel because they are different target customers.”
for booking Mercedes-Benz vehicles through the said online channels can be done from the first page To do this, click on the “Purchase” section at the top, then select the desired topic such as “buy through online showrooms”, “promotions”, “reserve a test drive”, “price lists and brochures”, “collections”. and products” etc.
Opening of online car booking channels This will help encourage customers to have easier access to Mercedes-Benz vehicles. not stealing customers from dealers because in the end, the delivery Contract signing and maintenance of services Must be done at the showroom with a salesperson as the operator.