As of November 5, 2026, major U.S. carriers and retailers have launched early Black Friday promotions targeting the iPhone 18 Pro, iPhone 18 Pro Max, and the new iPhone Duo. AT&T, T-Mobile, and Best Buy are offering up to $1,200 in savings on these devices, though the final cost to the consumer depends heavily on specific trade-in requirements, plan tiers, and payment schedules. These promotions are intended to assist customers whether they are upgrading a current device, adding a new line, or purchasing holiday gifts.
T-Mobile Trade-In Incentives
To qualify for the maximum discount, users must purchase the new device on an eligible unlimited plan or switch a line to Experience Beyond 2.0, Experience Beyond, or Go5G Next. The carrier applies these discounts as bill credits distributed over 36 months. For those on different plan tiers, T-Mobile offers reduced incentives, such as $830 off with a trade-in on Experience More or Experience Beyond plans, or $730 off when adding a new line on most other plans.
AT&T Plan-Based Savings
While the carrier offers up to $1,200 off the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo, achieving this top-tier discount on the iPhone Duo necessitates an eligible trade-in valued at $230 or more alongside activation of the AT&T Premium 2.0 plan or higher. With the $1,200 discount offer, AT&T is offering the 256GB iPhone 18 Pro at no cost with an eligible trade-in. To qualify for up to $1,200 off the iPhone 18 Pro and Pro Max models, customers must upgrade with AT&T Next Up Anytime or switch carriers.
The carrier also offers tiered discounts for the iPhone Duo based on trade-in value and plan selection:
- $930 off with a trade-in value of $130 or more on an Extra 2.0 plan or higher.
- $500 off with a trade-in value of $130 or more on a Value 2.0 plan.
- $350 off with a trade-in value between $35 and $129 on any eligible unlimited plan.
For customers switching from a different carrier, AT&T is providing up to $800 to pay off current device balances. Customers can save $200 per line by ordering their smartphone online.
