Amazon Prime Big Deal Days Cuts Prices on Apple Devices Ahead of October Deadline
As Amazon’s 48-hour Prime Big Deal Days sale draws to a close at midnight PT on October 7, 2026, shoppers are rushing to secure steep discounts on popular Apple hardware. Mashable reported that the mid-autumn retail event provides a welcome buffer against recent RAMageddon price hikes, slashing prices on MacBooks, iPads, Apple Watches, and AirPods down to levels not seen in three months.
MacBook Air and Pro Discounts Erase Summer Price Increases
The 13- and 15-inch M5 MacBook Air models are currently marked down by $200 at Amazon and Best Buy, erasing the unexpected price increases introduced in late June. Mashable tech editor Timothy Beck Werth called Apple’s ultraportable a near-perfect machine in his review, praising its design, speakers, and performance. The 13-inch base model now sits at $1,099. Higher-tier configurations also see major savings, with the 13-inch and 15-inch M5 MacBook Air priced at $1,099 and $1,299 respectively at Amazon and Best Buy, down from $1,299 and $1,499.
Apple Watch Series 12 and iPad Air Receive Rare Price Cuts
Apple’s flagship Apple Watch Series 12 secured its first proper discount during the event, dropping by roughly $50 to $349.99 for the base model at Amazon and Target. The latest wearable features a faster processor, upgraded heart rate sensors, quicker charging, and durable glass, alongside software additions like Readiness metrics and Siri Recap audio intelligence tools. Meanwhile, NBC Selected reported that the Apple Watch SE is discounted by $50, bringing its health, sleep, and fitness tracking tools to a lower price point while utilizing the same S10 chip found in pricier models.
AirPods and Accessory Savings Round Out the Final Hours
Meanwhile, NBC Selected highlighted that AirPods Pro 3 are discounted by $70, offering advanced on-ear stem controls, Live Translation pairing with newer iPhones, and FDA-authorized hearing aid capabilities. For smaller items, the second-generation Apple AirTag dropped to a record-low price of $24 across Amazon, Best Buy, and Walmart.
Prime Big Deal Days Ends October 7
When does the October Prime Day sale officially end?
The Prime Big Deal Days event wraps up at midnight Pacific Time on October 7, 2026, giving shoppers just a few remaining hours to secure these promotional prices.
Are these Apple discounts available at retailers other than Amazon?
Yes.
How deep are the discounts on the M5 MacBook Pro lineup?
The 13- and 15-inch M5 MacBook Air models both receive a $200 discount during Prime Big Deal Days, reducing their prices by that amount.
