BMW is reinventing itself: The BMW Vision New Class

2023-09-02 10:38:20

Salzburg (OTS) – With its latest study, the BMW Vision Neue Klasse, the BMW Group shows what the next generation of BMW brand vehicles will look like. “The BMW Vision New Class bundles our innovative strength in the central areas of electrification, digitization and circularity“, says Oliver Zipse, Chairman of the Board of Management of BMW AG. “This puts us two steps ahead of the future: With the new class, we are bringing mobility for the next decade onto the road as early as 2025 – and leading BMW into a new era.“

The vision vehicle, which will be shown to the public for the first time at the International Motor Show IAA Mobility 2023 in Munich, has a clear design language reduced to the essentials with generous surfaces and few distinctive lines. Inside, the next generation of the BMW iDrive ensures a unique digital user experience in which real and virtual worlds merge. The increased use of secondary raw materials, resource-saving production and an all-electric drive with sixth-generation BMW eDrive technology reduce the CO2 footprint of the new class over the entire life cycle of the vehicle.

„30 percent more range, 30 percent faster charging, 25 percent more efficiency – with the New Class we are leaping technologically far ahead and bringing EfficientDynamics into a new dimension. The same applies to their design: more future is not possiblesays Frank Weber, Member of the Board of Management of BMW AG for Development. “With the new class, we have started the largest investment in the company’s history. We’re not just writing the next chapter of BMW, we’re writing a new book. It is therefore clear: the new class will permeate all model generations.“

Completely new BMW iDrive comes in the new class.

With the new BMW iDrive, the BMW Group is bringing a display and operating concept to the next vehicle generation that enables a completely new, intuitive interaction between driver and vehicle. The next leap in development will follow in the new class from 2025.

The future generation of the BMW iDrive turns the vehicle into a digital experience space. With the BMW Panoramic Vision, a new multifunctional steering wheel, the new Central Display and a new BMW 3D Head-Up Display as central display and control elements, the typical BMW user experience is reinterpreted in the models of the new class.

For more information see BMW Press Club.