2023-10-18 20:52:52
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Meta Platforms META.O said on Wednesday that it would roll out broadcast channels on Facebook and Messenger, a feature that allows the public distribution of messages from individuals.
Social media companies are introducing new features to boost engagement across apps in a highly competitive online environment.
The announcement comes as the broadcast channels of rival messaging app Telegram have taken on considerable importance in the conflict between Israel and Hamas, as they are the main way the Palestinian Islamist group communicates with the rest of the world. .
“We are currently testing the ability for Pages to create broadcast channels and plan to roll out this feature in the coming weeks,” Meta said in a statement.
Last month, Meta expanded WhatsApp Channels to users in over 150 countries. This feature is also available on Instagram.
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