THE financing trend that soars during Eid is a momentum for PT BRI Multifinance Indonesia (BRI Finance) to provide fast and easy financial solutions for the community. This subsidiary of PT Bank Rakyat Indonesia (Persero) Tbk or BRI which operates in the financing sector launched the BRI Flash Program.
“BRI Flash is one of our efforts to provide easy access to cash funds with competitive interest rates,” said BRI Finance Business Director Primartono Gunawan, Saturday (27/4).
Prima explained that multipurpose financing was in the spotlight with growth of 17% (MoM) due to increasing financial needs ahead of Eid. Generally, the community’s need for financial facilities is to cover basic necessities and other consumptive needs.
In order to anticipate demand for multipurpose financing after Eid 2024, BRI Finance is offering the BRI Flash program, a cash funding facility with a car BPKB guarantee. This program allows people to get loans of up to IDR 500 million with interest rates starting from 0.6% per month. Not only that, the financing tenor of up to 4 years provides flexibility to prospective debtors.
The BRI Flash program also does not limit the background of potential debtors, so that anyone who needs additional funds, whether for home renovations, education costs, or other needs, this program is a community financing solution. Another advantage of the BRI Flash program is the use of BPKB car collateral with a maximum vehicle age of 20 years, including the financing tenor.
In the midst of competition and industry dynamics, BRI Finance focuses on business growth for its segments high yieldone of which is financing refinancing. The company is targeting a significant increase in refinancing financing of up to 72% by 2024, with the hope that this growth will continue until the end of the year.
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In achieving this target, BRI Finance implemented a planned strategy. The company will focus on promotions via social media and improving services with fast credit decisions within 1 day. In addition, the synergy between subsidiaries and the parent company allows the socialization of BRI Finance products to all BRI branch offices spread throughout Indonesia.
The forms of support provided by BRI as the parent company to BRI Finance include expanding the reach of marketing financing in BRI work units throughout Indonesia to make it easier for the public to obtain financing facilities and placing BRI Finance marketers in several BRI branch offices.
Apart from that, support from the digital side is also provided by providing access to the BRI Flash financing application menu via mobile application BRIMO. With this convenience, it is hoped that it can increase financing distribution at BRI Finance.
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BRI Finance’s commitment to the Indonesian people is not only limited to excellent service. The company is always committed to providing comprehensive financial solutions by offering competitive interest rates, flexible financing tenors, and a fast and easy application process.
Thus, BRI Finance will continue to strive to be a trusted partner for every individual and business in meeting the financial needs of all Indonesian people.
“With our commitment to providing comprehensive financial solutions, BRI Finance is ready to become a trusted partner and support the financial needs of all Indonesian people with the best service and competitive offers,” concluded Prima. (D-2)
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