2023-10-05 16:23:15
Buddyfit was founded in 2019 with the goal of helping people stay healthyoffering the possibility of accessing fitness and well-being in general, in a flexible way. In 2021, it received recognition as the first application in the health and wellness sector in Italy in terms of users and downloads. In two years, the company has managed to position itself as a leader in its sector, reaching hundreds of thousands of users and creating a solid community, in part thanks to the participation of Zlatan Ibrahimovic, Ona Carbonell and Saúl Craviotto as brand ambassadors.
The platform’s strength lies in having anticipated an emerging trend by offering people the possibility of training comfortably from home. Thanks to Buddyfit, it’s easier to find time to dedicate to your own physical and mental well-being, even for those who don’t always have the time, resources or desire to exercise.
You will find more than 500 recipes
Since September, a new feature has been added which further demonstrates the desire to create an accessible solution for everyone, to follow a healthy lifestyle. For it, “Chef” is created, a new section dedicated to nutrition. In it, you will find more than 500 easy, healthy and quick recipes, as well as advice from nutritionists, to allow more and more people to find their balance without giving up enjoying food.
The recipes, available in the Buddyfit app, are designed to provide the energy needed for people who lead an active lifestyle. Following a healthy, complete and balanced diet allows you to have enough energy to face daily challenges and complete training.
Within the app, recipes are divided into three different categories: breakfast, lunch/dinner, and snack, so you always have an option for every moment of the day. In addition, food intolerances and allergies are specified: you can filter the recipes to find the solution that best suits your personal and health needs, including gluten-free, vegetarian, vegan, lactose-free, ketogenic, sugar-free recipes and many others.
How will you find the recipes?
For each recipe, you will find a list of ingredients with their corresponding quantities, a summary video and the steps to prepare it, the preparation time, the difficulty and all the characteristics of the dish. This way, you will have everything you need to follow a healthy and balanced diet.
With the Buddyfit annual subscription, you will have unlimited access not only to all recipes, but also to all fitness, yoga, pilates and meditation content. It is a solution that allows people to begin a true journey towards well-being, starting with training, through meditation and self-awareness, and finally, healthy eating that supports not only physical, but also mental change.
Company origin
The company was founded in early 2020 as a business initiative by three young co-founders: Giovanni Ciferri, the CEO, Stefano Manzoni and Stefano Cortese. They were immediately joined by Attilio Mazzilli, partner at Orrick and already an investor in successful Italian and international scale-ups, and numerous successful digital entrepreneurs. During the first months, the company made significant investments in research and development to create a product capable of digitizing the fitness industry. Thanks to the immediate interest in the product, the company grew and became a leader in its sector, even during a period of crisis.
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