The latest survey by the market consulting firm iMedia Research shows that camping has become a trendy trend of Chinese people in recent years, with a market size reaching 74.75 billion yuan ($11.14 billion) in 2021, up 62.5% from a year earlier.
As a new form of tourism, camping is expected to be a growth point promoting domestic consumption.
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According to the survey, the economic scale of this new type of tourism is estimated to increase to 248.32 billion yuan by 2025.
Stringent COVID-19 prevention measures in China are driving people away from domestic holiday destinations such as the beach and instead looking to campsites close to home.
Booking sites show the cost of a reservation for an area camp Near Shanghai it only costs about 1,000 yuan ($140) a place, including renting a tent for 2 or 3 people.
China’s Ministry of Culture and Tourism says suburban parks and villages near the city are among the most popular destinations. Camping has become popular for short trips.
Fever travel Camping also drives sales of outdoor gear like tents, sleeping bags, water bottles, gas grills, and coffee makers.
Data from e-commerce platform JD.com shows that sales of camping gear rose 97% year-on-year during the holiday season, and outdoor storage sales increased 457%.
(VNA/Vietnam+)