Canal+ Brand Solutions Enhances Ad Offerings With Youtube CTV Format
Paris, France – in a strategic move to bolster advertising effectiveness, Canal+ Brand Solutions has unveiled a new advertising format: 30-second non-skippable ads on YouTube’s Connected Tv (CTV) platform. This innovative approach promises enhanced visibility for advertisers and a more engaging experience for viewers. How will this impact digital marketing strategies?
Elevating Brand Visibility Through Youtube CTV
The new ad format is available across a wide array of canal+’s YouTube channels. This includes Canal+, Canal+ Sport, Canal+ Kids, Tv click, and Bagel studio. Advertisers now have the possibility to showcase their messages without the risk of viewers skipping the advertisement. This delivers a captive audience.
This initiative leverages the growing popularity of Connected tv, where viewers can access content directly on their television sets through internet-connected devices. According to Statista, the number of households using CTV worldwide is projected to reach 765.3 million by 2027.
Exclusive Content Drives Engagement
The 30-second ads will be strategically placed within exclusive content. Such content will include extracts from “Hot Ones”, highlights from the César Awards, and summaries of Champions League matches.This placement ensures high viewer engagement.
In 2024, over 120 million videos were seen on Canal+’s CTV channels, underscoring the platform’s significant reach and potential for advertisers.Industry analysts predict further growth in CTV viewership. They expect this to be driven by increased availability of streaming services and improved internet infrastructure.
The Benefits of Non-Skippable Ads
The introduction of non-skippable ads addresses a key challenge for advertisers: ensuring their message is fully seen.With traditional skippable ads, viewers often bypass the ad within seconds, diminishing its impact. this new format guarantees that the entire message is delivered. It maximizes brand recall and engagement.
Pro Tip: Consider A/B testing diffrent versions of your 30-second ad to optimize for maximum impact and viewer retention.
Comparing Ad Formats: A Quick Look
| Ad Format | Skippable? | Typical Length | Benefits |
|---|---|---|---|
| Pre-roll (Skippable) | Yes | 15-30 seconds | Lower cost, wider reach |
| Pre-roll (Non-Skippable) | no | 15-30 seconds | Guaranteed views, higher impact |
| Bumper Ads | No | 6 seconds | Quick message, high frequency |
The Future of Connected Tv Advertising
The move by canal+ Brand Solutions reflects a broader trend in the advertising industry towards more targeted and engaging formats. Connected Tv advertising is expected to continue its rapid growth,driven by increasing consumer adoption and technological advancements.
Brands are now leveraging data analytics to deliver personalized ads to viewers. This makes advertisements more relevant and effective by using AI-driven solutions. The ongoing evolution of CTV advertising promises even more innovative ways for brands to connect with their audiences.
Frequently Asked Questions About Canal+ Brand Solutions and CTV Advertising
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What is Canal+ Brand Solutions offering in CTV advertising?
Canal+ Brand Solutions now provides a 30-second non-skippable ad format on YouTube CTV, enhancing visibility for advertisers.
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On which YouTube channels is the new ad format available?
The 30-second non-skippable ad format is available across Canal+, Canal+ Sport, Canal+ Kids, Tv click, and bagel studio YouTube channels.
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What type of content will feature these CTV advertising?
The format features exclusive content like Hot Ones extracts, best moments from César, and Champions League summaries.
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Why is CTV advertising important for Canal+ Brand Solutions?
CTV advertising provides reinforced visibility on the main screen, reaching a broad audience with engaging content.
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How many videos were viewed on Canal+’s CTV channels recently?
In 2024, over 120 million videos were viewed on Canal+’s CTV channels, demonstrating significant engagement.
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How does this new format enhance connected TV advertising?
This enhances connected TV advertising by ensuring ads are viewed completely,increasing brand recall and engagement.
What are your thoughts on non-skippable ads? Will this improve your viewing experience or make you more likely to switch channels?
Feel free to share your comments below!
