Catalonia and Barcelona have the best strategy in Europe to attract foreign investment, according to the ‘Financial Times’

BarcelonaCatalonia and Barcelona is the territory and the city in Europe with the best strategy to attract foreign investment, according to the publication fDI Magazine, from the Financial Times group. It is one of the most prestigious rankings internationally used by multinationals to study future business investment projects. In the case of Catalonia, it recognizes Acció’s strategy for attracting foreign investment: it attracted 77 foreign investment projects, which involved an investment of 480 million euros and the creation of 2,300 jobs. The publication also mentions the presence in Catalonia of higher education institutions that act “as high value-added investment magnets” and the fact that “international technology giants, SMEs and start-ups highly specialized are attracting the best talent from around the world to the region. “

For the Minister of Business and Labor, Roger Torrent, the recognition highlights “the commitment of the Generalitat to attract productive foreign investment”. Torrent also said that “few European territories have an agency specializing in attracting and managing foreign investment projects such as Acció, which has more than 30 years of experience since 1985”. The ministry also points out that right now Acció has about 500 projects in hand.

In the case of Barcelona, ​​the ranking places the Catalan capital in the first position in the category European Cities and Regions of the Future 2022 / 2023- FDI Strategy. Highlights include the Barcelona City Council’s Barcelona Green Deal strategy and the Barcelona International Welcome Desk initiative, a pioneering service in Spain that facilitates the arrival and establishment of investors, researchers and foreign talent.

As part of the city’s economic promotion strategy, it also emphasizes that business units or sectoral headquarters of companies such as Pepsi, Microsoft, Decathlon and TDCX have been set up in Barcelona in the last year and a half. a clear commitment by these multinationals to the capital of Catalonia and its entrepreneurial and innovation ecosystem.

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