2023-04-20 11:15:00
Privileging the diversity of options, genres and aesthetics requires, more than multiple segmentations, an analytical reflection of the application system, taking into account scientificity and imagination.
Cubadisco has begun to “sound”, the international fair that should promote phonographic creation, commercial activity around it, reflection and exchange in different scenarios between composers, performers, designers, recorders and producers as participants in a dynamic process , since this demands ideas and thoughts from all those involved in the artistic act.
During the celebration of the event, between May 7 and 14, we cannot forget a context full of challenges. Among them, for example, the commercial avalanche of the communication industries, the monopolies that produce and distribute a hegemonic thought, which prevail in the new communication scenario where significant changes occur in consumption and the ways of intervening the information disseminated by different ways.
Undoubtedly, the Cubadisco Award is one of the main incentives of the Fair, since it establishes hierarchies, marks cultural signals, ponders the social impact of rescuing musical memory and makes visible what is valid.
A jury made up of renowned musicians, critics, journalists, musicologists and researchers, after evaluating the nominations submitted, will vote according to the requirements demanded by each section.
Certainly, it is difficult to decide the best of the best of the music in our country. For this reason, one must reflect on the excessive proliferation of 34 categories in Cubadisco.
Schemes and classifications prevent us from thinking about music from the purposes of the works, they deserve to be communicated and reach different audiences.
The alternative/fusion category ignores the fact that in our vast, diverse, interconnected world, there is no such thing as purity. Impossible to forget the concept of intergenders given by the unforgettable teacher Danilo Orozco.
Why subdivide popular danceable music into three sections? It is urgent to think about the new, not because of novelty, but because of its significance and ability to create a new present with what already exists.
The compartments of traditions, the “solitude” of the nomination for the Research Award and the divisions of sound art, controlled and uncontrolled environment, also call for reflection; In no way can the means be confused with the ends. Let’s think about the performer’s information and his culture, the acoustic characteristics of the sound and the dialectical vision, this deserves priority when establishing certain classified models.
You have to achieve the perfect tunings in Cubadisco. Understanding the most up-to-date of the contemporary universe influences taste, it is not born, it is formed. We need to listen, promote, spread the music, yes, in the plural.
Those who contribute to creative art are not content with what they have found, they investigate, they maintain the search for knowledge and experiences, they are aware of where we come from and where we are going by enriching languages, codes, aesthetics, combining technical competence and overflowing fantasy; both interact, define the artistic hierarchy.
It is necessary to intentionally take advantage of digital platforms, radio and television programs in defense of cultural policy.
If the phonographic industry strengthens its links with live performances, the audiovisual documentary, the video clip, it promotes a coherent articulation to make visible the sound heritage, the development and the performance of the youngest, the majority, graduates of the artistic education system. .
In this sense, Alejandro Falcón stands out, nominated in the section On the sonera and peasant tradition together with Enrique Pla with the album the caruso of the sound (Encore Music) and in Studio Concert, when recreating Live in Havana (Hummingbird Productions).
In fact, it is necessary to continue perfecting the economic-financial mechanisms, taking into account the particularity of the record as a product of great sociocultural impact. Joint work requires the contributions of experts in economics, finance, social communication, musicology; it is necessary to unite multidisciplinary teams and methodological resources. Let’s not forget essential principles: artistic rigor and the study of infinite culture for the benefit of musical creation and the whole of society.
CREDITS
Photos. / Leyva Benitez
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