Centra has unveiled an oversized chicken fillet roll, custom-designed with Niall Horan’s preferred ingredients, to celebrate the singer’s upcoming performance at Dublin’s 3Arena.
The retailer, which has sold 8.1 million of the deli staples this year, will launch a €5 chicken fillet roll bundle on the My Centra app starting November 26.
- The promotional €5 bundle deal officially hits the My Centra app on November 26.
- Niall Horan’s custom roll features spicy chicken, cheese, lettuce, sweetcorn, and sweet chilli sauce.
Niall Horan has long championed the chicken fillet roll as a quintessential taste of home, often citing it as the one comfort food he misses while touring internationally. Ahead of his 3Arena appearance, the convenience retailer prepared a supersized version of the deli favorite specifically for the performer. The gesture serves as a high-profile marketing kick-off for the brand’s wider “Christmas Sorted” campaign.
“Christmas is full of those unexpected moments, from surprise visitors and last-minute get-togethers to suddenly realising you’ve forgotten something important,” said Heather Murphy, Centra Retail Marketing Manager, according to The Irish Sun.
Murphy said that the initiative aims to make the festive season more convenient for shoppers, adding, “And what better way to kick things off than with a supersized take on an Irish favourite for one of its biggest fans, Niall Horan.”
The campaign extends beyond a single celebrity-themed roll, as Centra is rolling out a dedicated festive menu for the busy holiday season. The "Christmas Sorted" range includes several seasonal staples designed for customers shopping for the holidays or travel at the last minute. The inventory features the Turkey Melt, loaded wedges, a Christmas croissant, and the well-known Superquinn Christmas sausage roll.
| Item | Category |
|---|---|
| Chicken Fillet Roll | Everyday Staple |
| Turkey Melt | Festive Special |
| Superquinn Sausage Roll | Bakery |
| Christmas Croissant | Bakery |
Beyond providing the star with his preferred meal, Centra is supplying the show’s crew with a selection of festive party food.
“Whether it’s feeding the crew behind a 3Arena show, grabbing a festive lunch on the go, or pulling together an impromptu Christmas gathering, Centra is making it easier to get a taste of Christmas wherever the season takes you,” Murphy told The Irish Sun. The promotional push continues on November 26, when the €5 bundle becomes available to the general public via the company’s mobile application.
