Color of the year 2024: A reinterpretation of affectionate and engaging products

2023-12-21 20:34:50

It is a warm and cozy tone that evokes feelings of comfort, welcome and tenderness. It is an empathetic color, which communicates well with the desire for a lighter and more sensorial life.

The color reminds of happy and affectionate moments. It is a velvety peach tone, which has an enveloping aura and invites us to relax and enjoy the simple moments in life. Furthermore, it is poetic and romantic, with a charming vintage feel.

Kroma Hex Desert Copper MT 18×20.8cm | Fgmf Arquitetura Project | Photo: Pedro Ocanhas

According to the company, this year’s Pantone choice has to do with the current moment in which we live. “With this in mind, we wanted to focus on a color that could convey the importance of community life and being in the company of others. The color selected to be the Pantone Color of the Year for 2024 had to express this desire to be close to those we love and the joy we feel when we allow ourselves to express who we are and just savor a moment of stillness and solitude”, says the brand.

Village Cotto BR 10x40cm | Photo: Taito Estudio Producao Debbie Apsan

In this sense, Decortiles has a variety of products that match the color Peach Fuzz. The first of these is the Aquarela series. In a glossy or matte finish, the clay color is modern and sophisticated, highlighting the versatility and timelessness of the small formats, as the pieces measure 7x25cm.

Vita Clay Ma 7x26cm | Production: Debbie Apsan | Photo: Taito Estudio

In another aspect, Kraft Clay is a porcelain tile that brings a natural aesthetic in warm, contemporary tones. It is an invitation to touch, with a slightly dented and tactile surface. The granite effect stands out on the surface, giving new meaning to the naturalness of the stones for interiors.

Kraft Clay Nat 60x120cm | Photo: Reproduction

Solos Argila, Tellus Argila, Village Cotto and Vita Argila are good examples of Decortiles products that synergize with the color of the year in 2024. The energy of earthy tones follows a rich and optimistic palette, making these tones true protagonists of environments.

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