2023-11-15 23:02:26
The new disclosure requirements are aimed specifically at content creators. They will now have to inform viewers when their altered or synthetic content appears realistic, particularly if it is generated by AI tools. This disclosure is intended to provide viewers with essential context, particularly when content addresses sensitive topics such as elections or ongoing conflicts.
Although YouTube already has policies banning manipulated media, the rise of AI has led to the need for more specific rules. The company stressed the importance of this measure to avoid misleading viewers who might not be aware of the alteration or synthetic creation of a video.
In the area of AI-generated content creation, YouTube plans to launch its new feature called “Dream Screen” early next year. This generative AI feature will allow users to create background videos or images by simply typing what they want to see. All AI-generated content on YouTube will be automatically labeled as altered or synthetic, providing increased transparency for viewers.
YouTube also warned that creators failing to properly and consistently comply with new disclosure requirements regarding the use of AI could be subject to severe action, including removal of content, suspension from the YouTube Partner Program, or other sanctions. The company will work collaboratively with creators to ensure a thorough understanding of the new rules before broadcast.
However, this warning comes after a recent relaxation of YouTube’s sanctions policy. In August, the platform announced ways for creators to clear their strikes before they become penalties resulting in their channel being removed. The change could allow creators to carefully circumvent YouTube’s rules, but the company clarified that even labeled AI-generated content could be removed if it is used in an offensive way, particularly to show “violence.” realistic”.
The issue of misinformation remains a concern, and it is unclear how often AI disclosure rules must be broken before punitive action is taken. YouTube, while encouraging creativity, seeks a balance to avoid the spread of misinformation on its platform.
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