The 67th edition of the Fiesta Nacional de la Frutilla will take place from Friday, November 6 to Sunday, November 8, 2026, in Coronda, Santa Fe, featuring musical acts like Turf and Destino San Javier, local gastronomy, and cultural presentations at a cost ranging from 35,000 to 45,000 Argentine pesos.
The Bottom Line
- Dates and Location: The festival runs for three consecutive days from November 6 to November 8, 2026, across the Plaza Urquiza, the Costanera, and local venues in Coronda, recognized as Argentina’s national capital of the strawberry.
- Headliners and Pricing: Saturday night’s central act on the Costanera features Turf and Destino San Javier, with tickets priced between $35,000 and $45,000 ARS available via Ticketway. Friday and Sunday activities are free.
- Production and Culture: The event highlights over 260 artisan and producer stands, the traditional strawberry-picker and sorter contests, and unique culinary items such as pork chorizo paired with strawberries.
The 2026 Grilla and Central Event Lineup
Coronda is gearing up for its flagship agricultural celebration as preparations finalize for the three-day festival. During an interview on airedesantafe.com.ar, Coronda Mayor Ricardo “Bachi” Ramírez, alongside Belén Sierra and local gastronome Martín Márquez, outlined the core programming for the early November gathering. The central celebration is scheduled for Saturday, November 7, along the city’s Costanera.
The musical lineup for the main night includes rock band Turf and romantic folklore act Destino San Javier. The broader grilla features additional artists such as Agustine, Grupo Trinidad, Chamamigos, Gastón Velázquez, Mariano Hereñú, Samir Badur, and Grupo Canto Corondino. Tickets for the central Saturday night are priced at $40,000 according to airedesantafe.com.ar, while a broader range of $35,000 to $45,000 ARS is noted. Attendees can purchase passes through Ticketway, which offers payment installments and digital wallet options. Friday and Sunday events, as well as daytime programming on Saturday, are free to the public.
Gastronomic Innovations and the Expo Frutilla
Beyond the stage performances, the festival places agricultural production at the forefront. The Expo Frutilla anchors the event across Plaza Urquiza and the Costanera, bringing together producers, entrepreneurs, and fourteen regional fruit-sector industries. Demand for exhibition spaces outstripped available capacity this year, forcing organizers to turn down incoming requests.
Food vendors used the lead-up interviews to showcase unconventional pairings. Márquez highlighted a pork chorizo infused with strawberry, describing the sweet-and-savory combination as a mild, anticipated local favorite. Presenters also introduced toast with Roquefort, cured ham, and strawberries, alongside regional preserves, alfajores, and baked goods. Sierra added that the schedule features a masterclass from the “Sabores de Santa Fe” program, featuring a pork bondiola recipe with a strawberry reduction alongside pastry chef Mirtha Carabajal.
Traditions, Competitions, and Regional Lodging
The festival honors more than a century of uninterrupted harvests through historic local contests. Prior to the main weekend, organizers hold the Concurso de Juntadores de Frutillas at a local producing estate, followed by the Concurso de Despalilladores and packaging demonstrations on opening night. Friday night hosts the annual Cake and Dessert Contest. On Saturday afternoon, past queens, representatives, and cultural candidates parade down Calle San Martín before the official selection of the new Cultural Representatives takes place on the main stage.
Visitors traveling to the San Jerónimo department for the three-day event have access to a network of local accommodations, including riverside cabins and campgrounds listed in the sources. Properties such as Cabañas “El Refugio,” Apart Hotel on Lisandro de la Torre, and Camping “Don Pedro” handle seasonal lodging for tourists arriving for the anniversary of the six-decade-old tradition.
| Event Detail | Schedule & Information |
|---|---|
| Festival Dates | Friday, November 6 to Sunday, November 8, 2026 |
| Main Act Night | Saturday, November 7, 2026 |
| Headliners | Turf, Destino San Javier |
| Ticket Pricing | $35,000 to $45,000 ARS (Main Event) |
| Primary Venue | La Costanera and Plaza Urquiza, Coronda, Santa Fe |
The celebrations conclude on Sunday evening, November 8, wrapping up a weekend dedicated to honoring the local growers and administrative efforts sustaining Coronda’s agricultural identity.
