2024-03-18 06:00:00
Dacia does not yet have the new Duster on hand but will still take you on board. © Dacia
Dacia is launching a concept based on digital technology and videoconferencing to show its new Duster to its potential customers.
We know that car manufacturers are increasingly relying on digital in their purchasing journey. If they tend to avoid car shows, customers avoid dealerships. Some brands no longer rely solely on digital to sell their cars, like Tesla. Others are inventing new concepts halfway between the “entire internet” and human contact. This is the case of Dacia which is launching a new concept. In fact, the Franco-Romanian manufacturer has just launched “Les Rendez-vous Live de Dacia” which presents the car to you remotely, by videoconference. A digitalization strategy that is not completely due to chance either. This operation targets buyers of the new Duster. Except that Dacia doesn’t yet have one on hand!
30 minutes with an expert
Video conference to discover the new Dacia Duster?© Dacia
The new Dacia Duster was presented on November 29, 2023. But it will not arrive in dealerships before summer 2024. Even Dacia doesn’t really know when it will arrive precisely since the manufacturer says “around summer 2024”. However, orders open from this Tuesday, March 12, 2024. So how can we attract customers to a car that they cannot yet approach? It is precisely to present the vehicle to prospects that Dacia offers video meetings with a brand expert, responsible for presenting the product live. And also while you’re at it, ask all the questions about the vehicle. As we would do in a dealership. But from a distance. A 30-minute slot is granted to potential customers who, at the end of the meeting, if they feel like taking the plunge without trying or touching the carcan be put in direct contact with a salesperson at the dealership of their choice.
After the Duster, the Spring!
The new Dacia Duster is arriving soon in dealerships.© François Lemaur
These “Dacia live meetings” have already been running for a few days, and can be made directly on the brand’s website. Note that with regard to the Duster, they will not go further than June 30, 2024, the date on which the new Duster should actually and physically have joined the dealerships. But it doesn’t stop there for Dacia because from this April, these digital meetings can also be made to discover the new Dacia Spring, the 100% electric city car.
The new Dacia Duster will be a hit.© François Lemaur
The interior of the Dacia Duster 3.© Dacia
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