According to the latest statistics from market research firm Canalys, Camel Despite facing shrinking demand and problems related to iPhone production factories in China, it was able to occupy the first place in phone sales during the last three months of 2022 by controlling 25 percent of the market share, which is the largest quarterly market share for Apple ever.
On the other hand, it was resolved Samsung It ranked second in terms of phone sales, during the last three months of 2022, with a market share of 20 percent, followed by "xiaomi" In third place with a share of 11 percent.
However, despite the great progress made by Apple in the last quarter of 2022, this did not change the result in terms of sales for the entire year 2022, which ended with Samsung occupying first place.
Out of slightly less than 1.2 billion phones shipped during 2022, Samsung’s share of these shipments reached 22 percent, while Apple came in second place with a share of 19 percent and"xiaomi" A third with a share of 13 percent and then "Oppo" With a share of 9 percent, the fifth place went to Vivo, with a share of 9 percent.
Technology expert Mazen Daccache says in an interview with the site "Sky News Arabia economy"He said that 2022 was a year full of challenges for all sellers, especially the last quarter of the year, in which sales decreased by 17 percent, despite the fact that the last month of the year witnessed strong sales with the support of the festive season, indicating that Apple occupied first place in the three months. The last of 2022, is a scenario that is repeated every year, supported by sales achieved by new iPhones.
According to Daccache, Apple launched the new iPhone 14 series for sale in mid-September, and therefore most of the sales of these new phones fall within the figures for the last quarter of 2022, pointing out that the scenario of Apple occupying first place on a quarterly level also occurred in the last quarter of 2022. 2021, supported by iPhone 13 sales, however, Apple returned to second place at the beginning of 2022, after Samsung regained its leadership with the launch of a number of new phones.
Daccache believes that Apple’s control of 25 percent of the market share during the last quarter of 2022, which is the company’s largest quarterly market share ever, was not the result of strong Apple sales, but rather a result of the significant decline that hit Samsung and Xiaomi sales, something the aforementioned companies hinted at since days.
For his part, communications engineer Issa Saad El-Din said in an interview with the site "Sky News Arabia economy"The effects of high interest rates, economic slowdown, and labor market faltering had a significant negative impact on smartphone sales during 2022, especially in the European market, whose priorities changed over the past year.
Saad El-Din stressed that the difficulties faced by the phone market in 2022 will extend to 2023, as expectations indicate that the first half of the year will be difficult for sellers who have to make a lot of efforts to maintain profitability and protect their market shares, indicating that the situation in the market has developed. It will be linked to the general picture of the global economy and measures to combat inflation.
Saad El-Din stressed that reopening the Chinese economy will play a positive role in improving smartphone sales, but not in the short term, but rather in the second half of 2023.
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Although the season Holidays During the last month of the year 2022, contribute to supporting sales phones smart, but the last word was the inflationary pressures that limited the sales Severely during different months of the year.
According to the latest statistics from market research firm Canalys, Camel Despite facing shrinking demand and problems related to iPhone production factories in China, it was able to occupy the first place in phone sales during the last three months of 2022 by controlling 25 percent of the market share, which is the largest quarterly market share for Apple ever.
On the other hand, it was resolved Samsung It ranked second in terms of phone sales, during the last three months of 2022, with a market share of 20 percent, followed by “Xiaomi” in third place with a share of 11 percent.
However, despite the great progress made by Apple in the last quarter of 2022, this did not change the result in terms of sales for the entire year 2022, which ended with Samsung occupying first place.
Out of slightly less than 1.2 billion phones shipped during 2022, Samsung’s share of these shipments reached 22 percent, while Apple came in second place with a share of 19 percent and “xiaomiThird, with a share of 13 percent, and then “OPPO” with a share of 9 percent, so that the fifth place went to Vivo, with a share of 9 percent.
Technology expert, Mazen Daccache, said in an interview with “Sky News Arabia Economy” that 2022 was a year full of challenges for all sellers, especially the last quarter of the year, in which sales decreased by 17 percent, despite the fact that the last month of the year witnessed strong sales, supported by From the holiday season, indicating that Apple’s occupation of first place in the last three months of 2022 is a scenario that is repeated every year, with the support of sales achieved by new iPhones.
According to Daccache, Apple launched the new iPhone 14 series for sale in mid-September, and therefore most of the sales of these new phones fall within the figures for the last quarter of 2022, pointing out that the scenario of Apple occupying first place on a quarterly level also occurred in the last quarter of 2022. 2021, supported by iPhone 13 sales, however, Apple returned to second place at the beginning of 2022, after Samsung regained its leadership with the launch of a number of new phones.
Daccache believes that Apple’s control of 25 percent of the market share during the last quarter of 2022, which is the company’s largest quarterly market share ever, was not the result of strong Apple sales, but rather a result of the significant decline that hit Samsung and Xiaomi sales, something the aforementioned companies hinted at since days.
For his part, communications engineer Issa Saad El-Din said in an interview with “Sky News Arabia Economy” that the effects of high interest rates, economic slowdown and stumbling in the labor market had a significant negative impact on smartphone sales during 2022, especially in the European market, whose priorities changed during the year. past.
Saad El-Din stressed that the difficulties faced by the phone market in 2022 will extend to 2023, as expectations indicate that the first half of the year will be difficult for sellers who have to make a lot of efforts to maintain profitability and protect their market shares, indicating that the situation in the market has developed. It will be linked to the general picture of the global economy and measures to combat inflation.
Saad El-Din stressed that reopening the Chinese economy will play a positive role in improving smartphone sales, but not in the short term, but rather in the second half of 2023.