[15:40 update report]
The Japanese supermarket chain “Jing’an の 宫堂ドン‧キホーテ (Don Quixote)”, which is commonly called “DON DON DONKI” by Hong Kong people, announced on its official Twitter today (16th) that it represents the company’s long-term mascot penguin Donpen (ドンペン) is going to retire and will be replaced by “Dojo-chan” (ド情ちゃん). The news of the replacement of Donpen was quite sensational and attracted the attention of a large number of netizens. However, more than an hour later, DONKI’s Twitter reposted the message from the president Naoki Yoshida, saying that he was not clear about the incident and needed to understand it with relevant departments; after that, he said that the company An emergency meeting is to be held for discussion, and there will be results at 7:00 local time.
As for the company’s Twitter promotion this morning, Donpen is still used as a promotion; and the post about replacing the mascot did not mention the date of Donpen’s retirement and Dojo-chan’s succession.
According to the data, Donpen was born in 1998 by a store employee, and he was born in Antarctica and grew up in Tokyo. His body color is “midnight blue”, and he wears a sleeping cap on his head. His hobbies are night tours and shopping. DONKI. In addition to being born in 1998, Donpen also has many “98”, including his birthday on September 8, with a height of 98cm and a weight of 98 kg. Even his measurements are 98-98-98 inches.
The company’s Twitter post mentioned that the reason for changing the mascot is to let customers know more about the company’s signature “Passionate Price”; however, Donpen has been with customers for more than 20 years. Netizens know that the company wants Donpen to retire, and they leave messages expressing their dismay, “There is no Donpen I can’t!!!!!!!!! I beg you, don’t go!”, “Of course Donpen is better”; some netizens also voted in the comment area of the post, asking whether it is Donpen or Dojo-chan More suitable, so far 2,300 people have voted, more than 95% of netizens think Donpen is more suitable, and the public opinion is overwhelming.
As for Dojo-chan (ド情ちゃん), who is said to be the new mascot, was born on February 24, 2021, and likes to surprise people. His character shape is a combination of the first character “ド” of the company’s name “Don Quixote” (ドン‧キホーテ) and the word “love”, and the company has always used “感热価格” (passion price) as its store. Special words for special promotions.