Edeka Foundation’s ‘Move More – Eat Better’ Program Reaches New Heights, Prioritizing Sustainability for Future Generations
Hamburg, Germany – September 24, 2025 – In a significant boost for children’s health and environmental awareness, the Edeka Foundation announced today the continuation and expansion of its highly successful “Move More – Eat Better” program. This initiative, designed to instill healthy habits in third and fourth-grade students across Germany, is now placing a stronger emphasis on sustainability and reducing food waste, reflecting a crucial shift in educational priorities. This is breaking news for parents, educators, and anyone invested in the well-being of the next generation.
A Decade of Impact: Reaching Over 97,000 Students
Since its launch in 2013, the “Move More – Eat Better” program has reached over 97,000 elementary school students, fostering a deeper understanding of balanced nutrition and the importance of physical activity. The program’s longevity speaks to its effectiveness and the commitment of Edeka and its network of over 3,200 independent merchants. Approximately 150 EDEKA merchants are actively participating as partners, bringing the program directly into classrooms nationwide. This year, around 6,000 pupils will benefit from the hands-on learning experiences.
What’s New? A Focus on Sustainability and Conscious Consumption
The program isn’t simply continuing; it’s evolving. After ten years, the Edeka Foundation has modernized “Move More – Eat Better” based on the latest scientific research and, crucially, with a more child-friendly approach. The updated curriculum now places a significant emphasis on appreciating food and using resources responsibly. Students will learn about the journey of food – from selection and preparation to minimizing waste – fostering a sense of stewardship for the planet. This realignment addresses growing concerns about environmental impact and equips children with the knowledge to make sustainable choices.
“With ‘Moving more – eating better’, we would like to encourage children at an early stage, to eat a balanced diet and to deal with themselves,” explains Markus Mosa, board member of the Edeka Foundation. “A conscious nutrition, regular exercise and a responsible handling of food are more important than ever today. As EDEKA Foundation, we see it as our task to convey and take on knowledge at an early stage – for a strong generation of tomorrow.”
Hands-On Learning: From Sensory Courses to Mindful Meal Preparation
The program days are packed with engaging activities. Students will participate in shared breakfasts, sensory courses exploring taste and smell, and age-appropriate lessons on the fundamentals of a balanced diet. The curriculum isn’t just theoretical; it’s designed to be practical and memorable. Teachers are also receiving targeted support to integrate these concepts into their everyday lessons, ensuring the impact extends beyond the program days. The program is expertly delivered by professionals in nutrition, education, and sports, guaranteeing a high-quality learning experience.
Part of a Larger Movement: ‘In Form’ Initiative
“Move More – Eat Better” is a key component of the “in Form” initiative, supported by the Federal Ministries for Agriculture, Nutrition and Home. This collaboration underscores the program’s alignment with national health and wellness goals. Since 2016, the initiative has recognized the Edeka Foundation’s commitment to nutritional education and promotion, awarding it the “We are in shape” recognition.
How to Get Involved: Application Deadline Approaching
Interested schools have until November 30, 2025, to apply for participation in the 2026/2027 school year. This is a fantastic opportunity for educators to bring a dynamic and impactful program to their students. Further information and downloadable materials are available at https://stiftung.edeka/. Don’t miss out on the chance to empower your students with the knowledge and skills they need to lead healthier, more sustainable lives.
The Edeka Foundation’s continued investment in “Move More – Eat Better” isn’t just about teaching children what to eat; it’s about cultivating a generation that values health, sustainability, and responsible consumption. It’s a powerful example of how businesses can play a vital role in shaping a brighter future, one mindful meal and active playtime at a time. For more information on Edeka’s initiatives and commitment to the community, visit https://verbund.edeka.
